Crypto news report · source clearly identified
Study Finds Bitcoin Performance Boosts Crypto Adoption
Households shown Bitcoin’s prior‑year return were 23% more likely to report owning crypto in a follow‑up survey.

A recent survey experiment indicates that exposing households to Bitcoin’s past-year performance can increase the likelihood of them owning cryptocurrency.
Experiment Overview
Participants were divided into groups, with one group shown Bitcoin’s prior‑year return while a control group received no such information.
Key Result
Those who saw the Bitcoin return figure were 23% more likely to report owning crypto in a subsequent survey compared with those who did not receive the information.
Implications
The finding suggests that positive performance data for Bitcoin may act as a catalyst for new crypto investors, potentially influencing broader market participation.
Source & attribution
News Source
- Publisher
- CoinDesk
- Original date
- August 24, 2026, 9:56 AM
- Original headline
- Fed experiment shows how bitcoin rallies attract new crypto buyers