Kylie Jenner’s X Account Hacked to Promote Meme Coin That Lost 68% of Its Value

Kylie Jenner’s X account, followed by 39.5 million users, was reportedly compromised and used to advertise a new meme token named kylie. The promotion consisted of two short posts that directed followers to a Pump.fun profile and provided a Solana contract address.

Token performance and market data

After the posts went live, the kylie token quickly rose to a market capitalization of about $1.19 million on PumpSwap, according to GeckoTerminal data. Within hours the price retraced, and the market cap fell by roughly 68%, settling near $378,500 at the time of reporting. The 24‑hour trading volume was around $6.1 million, with liquidity of approximately $58,900 held by about 3,700 addresses.

Follow‑up activity on Solana

Several copycat tokens bearing the Kylie name appeared on the Solana network shortly after the hack. One of these imitators reached a market cap of $1.04 million with $6.72 million in volume, while others ranged between $29,800 and $370,300. All were less than seven hours old when observed.

Context of similar attacks

The incident follows a pattern of high‑profile social‑media account compromises used to push meme coins. Recent examples include hijacked SpaceX and Starlink accounts promoting SCATMAN, a compromised Robinhood CEO account facilitating a $1.2 million “Vladhood” scheme, and other political or celebrity accounts being used to market fraudulent tokens.

Current status

The original promotional posts have been deleted from Jenner’s X profile. Community members flagged the sudden tone as a sign of compromise, and the incident has drawn attention to the growing risk of meme‑coin rug pulls tied to hacked social‑media accounts.