Visa Expands South Korean Crypto Reach via Dunamu Stablecoin Partnership

Visa is deepening its presence in South Korea’s crypto ecosystem through a new collaboration with Dunamu, the operator of the country’s largest cryptocurrency exchange, Upbit. The partnership will focus on facilitating stablecoin transactions for merchants and consumers.

Background

The move follows Visa’s earlier deal with Shinhan Financial, a major South Korean bank, which signaled the payments giant’s intent to broaden its services in the region’s leading crypto hub.

Stablecoin Payment Initiative

Under the agreement, Visa will work with Dunamu to integrate stablecoin settlement options into its payment network. This aims to provide a faster, lower‑cost alternative to traditional fiat transfers for users of Upbit and its partners.

Strategic Implications

• Strengthens Visa’s foothold in Asia’s most active cryptocurrency market.
• Leverages Dunamu’s extensive user base to drive adoption of stablecoin payments.
• Builds on Visa’s broader strategy to incorporate digital assets into its global payment infrastructure.