X launches US Cashtag Partner Program with Coinbase, Gemini, Kraken, Interactive Brokers and Moomoo

X announced that its U.S. Cashtag Partner Program is now live, linking supported cashtags to five brokerage firms. When users tap a cashtag, a “Trade” button appears, allowing them to continue the transaction on the selected broker’s platform.

How the program works

Supported cashtags display a trade option that redirects users to one of the participating brokers. X does not execute trades itself; all account verification, identity checks, and asset availability are handled by the chosen brokerage.

Participating brokers

• Coinbase
• Gemini
• Kraken
• Interactive Brokers
• Moomoo

Coverage of assets

The program applies to stocks, ETFs and cryptocurrencies. Cashtags use the dollar‑sign format (e.g., $BTC for Bitcoin, $COIN for Coinbase shares). Each broker determines which tickers are tradable for a given user based on its own product list and regulatory constraints.

Background and related features

Earlier this year X introduced “smart cashtags” with live charts and asset‑specific pages for iPhone users in the United States and Canada. Canadian users received a trading link through Wealthsimple, while U.S. users did not have a brokerage link until this rollout.

Product leads at X say the new button narrows the gap between seeing a ticker in a timeline and opening a trading interface, while the platform continues to state that cashtag pages do not constitute financial advice.

Implications for crypto traders

Including Coinbase, Gemini and Kraken connects X users to three major U.S. crypto exchanges. Both Coinbase and Kraken also offer U.S. stocks and ETFs, expanding the range of tradable assets accessible from the cashtag interface.

Relation to X’s broader financial strategy

The Cashtag Partner Program is part of X’s ongoing development of its “Everything App” vision, which also includes X Money – a wallet service for peer‑to‑peer transfers, direct deposits, a debit card and yield‑bearing balances. Unlike X Money, the Cashtag program routes investment activity to external brokers rather than handling execution internally.