Coinbase introduced Friday that it’s now an official accomplice of the Los Angeles Clippers by way of a sponsorship deal, making the cryptocurrency change a distinguished fixture for fan engagement and branding on the NBA crew’s new $2 billion area, the Intuit Dome.
The deal marks a multi-year engagement between each events that can supply followers unique experiences, limited-edition merchandise, and distinctive digital and bodily collectibles. Monetary particulars of the partnership weren’t disclosed.
“Coinbase goals to leverage this partnership to coach and have interaction the Clippers’ fan base about blockchain know-how and cryptocurrency,” a Coinbase consultant advised Decrypt. “The aim is to offer a enjoyable and secure pathway for followers to discover the transformative potential of those applied sciences and drive mainstream adoption.”
As a part of the trouble to coach and have interaction Clippers followers, Coinbase will supply new and present customers $5 in Bitcoin (BTC), alongside season-long advantages for making a Coinbase account.
Coinbase branding can be prevalent on in-arena signage contained in the Intuit Dome, the brand new area the Clippers are calling residence for the primary time this 12 months.
Being crypto-adjacent will not be new for the Clippers, who beforehand performed their residence video games in Crypto.com Area, sharing the house with the Los Angeles Lakers and the WNBA’s Los Angeles Sparks.
Coinbase maintains a sponsorship cope with the NBA and WNBA, and lately has revealed alliances with different main sporting leagues, inking a deal earlier this 12 months with the Canadian Soccer League and re-upping its settlement with Bundesliga membership Borussia Dortmund. The change can also be a sponsor of the NBA’s Golden State Warriors, as introduced in October.
The corporate’s eagerness to ink sponsorships indicators a broader development in crypto and sporting model offers. The quantity of recent crypto sponsorship offers in main sports activities is on the rise this 12 months, rising greater than 200% from 2023, in accordance a September report from CoinGecko.
Edited by Andrew Hayward
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