Tremendous Bowl Sweepstakes: Perplexity AI's Million Greenback Query – Decrypt

Cash cannot purchase love, however it would possibly purchase customers.

Perplexity AI wager huge on that concept, saying a million-dollar Tremendous Bowl sweepstakes that turned asking questions right into a doubtlessly life-changing exercise for these utilizing the AI search engine in the course of the Tremendous Bowl.

The competition, scheduled for the February 9 Kansas Metropolis-Philadelphia sport, is a multi-pronged consumer acquisition technique. Contributors can earn as much as 26 entries by way of a mix of downloads, referrals, and precise app use in the course of the sport.

Perplexity has been on a roll recently following a considerable progress section for the San Francisco-based firm.

Based on the most recent AI App Report from Enterprise of Apps, Perplexity’s consumer base soared by 50% in merely three months, growing from 10 million to fifteen million month-to-month energetic customers by January 2025.

They not too long ago launched a self-hosted model of the controversial DeepSeek R1 reasoning mannequin for his or her premium customers, providing them the possibility to entry an America-first model of the Chinese language mannequin.

CEO Aravind Srinivas made certain to emphasise that every one this fancy AI processing occurred strictly on US and European servers, a not-so-subtle nod to issues about DeepSeek knowledge flowing by way of Chinese language knowledge facilities.

The corporate additionally launched an AI procuring assistant for its Professional customers within the U.S. and, in a transfer that raised eyebrows throughout Silicon Valley, submitted a merger proposal to TikTok’s U.S. operations.

Contemplating it will possibly purchase TikTok, a $1 million prize doesn’t seem to be a loopy advertising transfer.

The competition guidelines are easy. Contributors should be U.S. residents 18 years or older, with entry necessities that embody referring a bunch of pals and posing a bunch of inquiries to the AI in the course of the sport.

Do all that and also you get right into a random drawing an hour after the ultimate whistle.

Perplexity launched an internet portal with a QR code that folks can scan to obtain the app and begin collaborating.

Whereas no different AI corporations are operating sweepstakes that we all know of, there are certain to be loads of Tremendous Bowl adverts showcasing using the magic know-how from Huge Tech.

Polymarket knowledge exhibits that bettors have already precisely predicted that Google can be amongst them.

“We’re operating 50 commercials profiling 50 small companies utilizing AI to get extra finished—one from each state.” the tech big introduced final week.

Different AI corporations are additionally on bettors’ radars, with OpenAI being the favourite, with a 58% probability of airing a business.

For individuals who love lengthy photographs, DeepSeek has simply 1% odds of securing a Tremendous Bowl spot. Perhaps it’ll shock the pack but once more.

Edited by Sebastian Sinclair