- Yuga Labs bought the Meebits NFT assortment to MeebCo, permitting the brand new agency to concentrate on increasing the model and group engagement.
- Meebits launched “Bits,” a rewards system for OpenSea merchants, with royalties break up between MeebCo and venture growth.
- Yuga Labs is doubling down on Otherside and Bored Ape Yacht Membership, shifting its focus after a 2023 restructuring.
Yuga Labs is transferring on from Meebits. The NFT powerhouse simply bought off the Meebits assortment and its mental property to a brand new agency known as Meebit Firm (MeebCo), which is about on revamping and increasing the model.
MeebCo’s Plans—Extra Than Only a Easy NFT Assortment
The brand new homeowners aren’t simply sitting on the IP—they’re planning to breathe contemporary life into Meebits, with a concentrate on:
- Inventive enlargement of the gathering
- Neighborhood engagement & model growth
- New merch & collaborations
And whereas Yuga Labs is stepping away, Meebits will nonetheless have a presence in Otherside, Yuga’s metaverse venture.
New Rewards System—”Bits” Incentivizes Meebits Buying and selling
Meebits has additionally rolled out “Bits”, a brand new rewards system for merchants on OpenSea.
- Customers earn Bits factors for buying and selling Meebits.
- Royalties from OpenSea trades will probably be break up between MeebCo and the venture’s future growth.
In keeping with MeebCo CEO Sergio Silva, the purpose is to honor Meebits’ Larva Labs roots, whereas integrating cutting-edge tech and real-world collaborations.
“We’ll cement their place in digital artwork, NFTs, and related objects.”
Yuga Labs Doubles Down on Otherside & Bored Apes
This transfer isn’t shocking—Yuga Labs has been laser-focused on Otherside since its 2023 restructuring and layoffs.
- They acquired Moonbirds and are integrating it into Otherside.
- They’re prioritizing model partnerships and metaverse growth.
For Meebits? The venture is in new palms, however with backing from crypto enterprise agency 1confirmation, it seems to be prefer it’s simply getting began.