Peter Zhang
Feb 21, 2025 11:50
ElevenLabs collaborates with Star Sports activities to supply AI-driven real-time translations of cricket commentary in a number of Indian languages, enhancing accessibility for tens of millions of followers.
In a groundbreaking transfer to reinforce sports activities broadcasting, ElevenLabs is teaming up with Star Sports activities, the sports activities division of Jiostar, to ship real-time AI-powered translations of cricket content material throughout a number of Indian languages. This partnership goals to make cricket extra accessible to the huge and numerous viewers in India, based on ElevenLabs.
Revolutionizing Sports activities Broadcasting
With cricket being the most-followed sport in India, the demand for localized content material is at an all-time excessive. The 2023 Cricket World Cup set new information, changing into the most-watched event within the nation’s historical past. The Disney Star Community alone recorded an astounding 422 billion viewing minutes, with the ultimate peaking at 59 million concurrent viewers.
This collaboration will see AI instruments from ElevenLabs localizing pre- and post-match commentary into languages comparable to Hindi and Tamil. By doing so, cricket followers can benefit from the sport’s most thrilling moments of their native languages, enhancing their connection to the sport.
Breaking Language Boundaries
The initiative seeks to interrupt down language boundaries through the use of AI to regionalize cricket content material. Cricket in India is a unifying drive, with followers admiring gamers globally. By translating spoken content material into regional languages, extra individuals can entry commentary and interact with their favourite gamers.
Trying forward, ElevenLabs and Star Sports activities are set to increase these efforts with upcoming occasions just like the Champions Trophy and the Indian Premier League (IPL) in 2025. The objective is to allow close to real-time translation of stay commentary, beginning with English and step by step incorporating further regional languages.
Future Prospects
This partnership signifies a major step ahead in sports activities broadcasting, leveraging AI know-how to cater to a linguistically numerous viewers. Because the collaboration progresses, extra followers throughout India will have the ability to expertise cricket within the languages they use day by day, fostering a deeper reference to the game.
For extra data, go to the ElevenLabs weblog.
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