Hailey Welch, higher recognized to the web as “Hawk Tuah Woman”, would be the topic of a brand new documentary produced by Bungalow Media + Leisure, Deadline reported on March 25.
The Tennessee native shot to viral fame in mid-2024 after a road interview wherein she was requested, “What’s one transfer in mattress that makes a person go loopy each time?”, to which she responded, “You gotta give ’em that ‘hawk tuah’ and spit on that thang!”.
The unique video has been considered on YouTube over 9 million occasions.
Welch parlayed her viral stardom into a number of tasks, launching a podcast that includes company together with billionaire Mark Cuban and dabbling in entrepreneurial ventures.
Then she launched a memecoin.
In December 2024, Welch launched $HAWK, which briefly soared to a market cap of $490 million earlier than crashing by over 93% inside minutes.
Bubblemaps reported that 285 wallets had acquired 96% of the token’s provide throughout its presale and early distribution. Most of those wallets instantly dumped their tokens.
Welch’s crew claimed she didn’t promote her share and insisted no influencers acquired free tokens. Nonetheless, traders who misplaced tens of millions have since filed go well with in opposition to the token’s creators.
Welch herself will not be named within the go well with, which targets web3 launchpad overHere and its founder Clinton So, the Tuah the Moon Basis, and the influencer Alex Larson Schultz, also called “Doc Hollywood.”
The $HAWK fiasco drew speedy comparisons to different celeb and influencer rug pulls and sparked requires authorized accountability.
Welch issued a since-deleted assertion saying she was taking the matter “extraordinarily critically” and was cooperating with authorized groups representing affected traders.
On March 25, Welch additionally posted on Instagram for the primary time because the debacle, sharing a video poking enjoyable at web rumors that she was useless, pregnant, or arrested.
Her profile describes her as “an affect for good” and hyperlinks to the Deadline article about her upcoming documentary.
Edited by Sebastian Sinclair
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