Binance founder and former CEO Changpeng Zhao, who goes by CZ, has launched a brand new characteristic known as “Pay to Attain,” permitting customers to ship direct messages to him for a assured response—however for a worth.
The initiative, first floated by CZ in a Binance Sq. publish early this month, seeks to deal with the overwhelming variety of messages he receives each day. In concept, he says it’s going to permit him to streamline communication and scale back spam.
The “Pay to Attain” system, launched early hours of the morning, allows customers to message CZ and different Key Opinion Leaders (KOL) straight via the platform ReachMe.io.
The service doesn’t require sign-up and makes use of Binance’s BNB token because the forex for the transaction.
Initially, CZ set the value at 0.04 BNB, elevated it to 0.1 BNB, and later adjusted it once more to 0.2 BNB after being flooded with irrelevant and low-effort messages.
“I used to be spammed on the preliminary worth,” CZ shared within the announcement tweet. “Please don’t waste your cash like that.”
“I’ll alter the value to attempt to hit a candy spot of about 10 messages per day,” CZ famous.
Customers who pay the price are assured a response from CZ inside 5 days. If no response is acquired, customers can be refunded 50% of the price.
The characteristic has already attracted practically 70 key opinion leaders, or KOLs, who’ve set their very own message costs between 0.01 to 0.2 BNB.
The rising community of KOLs may additional validate the Pay to Attain mannequin, providing a brand new avenue for monetizing digital interactions.
Furthermore, CZ has pledged that every one the BNB he receives via this characteristic can be donated to charity. In his authentic Binance Sq. publish, CZ defined the motivation behind the Pay to Attain idea, stating that the thought got here from a want to optimize attain quite than time.
He talked about that social media platforms comparable to LinkedIn and X, previously Twitter, provide related options, however with low obstacles to entry, leading to an inflow of spam.
Nonetheless, the messaging mannequin raises questions on accessibility, as these unable to afford the charges could also be excluded from speaking with high-profile personalities within the crypto business.
Whereas this new system encourages severe and environment friendly communication, it additionally commercializes historically free interactions.
Since CZ’s announcement, ReachMe.io has reminded customers that it doesn’t have an official token and has warned merchants to keep away from any tokens claiming affiliation with the platform.
Following the launch of the Pay to Attain characteristic, BNB noticed a 0.6% improve in worth, per CoinGecko information, demonstrating the ability these figures have on crypto costs. The BNB worth has since retraced and is buying and selling for $625.51—0.4% decrease than it was this time yesterday, based on CoinGecko information.
Edited by Stacy Elliott.
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