Tether, the biggest firm within the digital asset sector, has introduced a €10 million funding in Be Water, a media agency targeted on audio, video, movie, and stay content material.
The settlement will give Tether a 30.4% fairness stake within the firm by the tip of the month.
Tether invests in BeWater, an Italian media excellence.
BeWater holding controls each Will Media and Chora Media, and the group focuses on information, media, podcasts and content material creation for the Italian market.
I acquired to know personally many crew members and I am really impressed by… https://t.co/8i3d1IR8j1
— Paolo Ardoino 🤖 (@paoloardoino) March 27, 2025
The funding aligns with Tether’s ongoing diversification technique, which has included capital allocations to video-sharing platform Rumble, Juventus Soccer Membership, and Blackrock Neurotech, a brain-computer interface firm.
In keeping with public disclosures, Tether reported over $13 billion in earnings in 2024 and holds greater than $113 billion in U.S. Treasuries.
Be Water plans to make use of the funding to broaden its digital infrastructure and discover applied sciences reminiscent of blockchain to distribute its content material extra extensively.
“At Tether, we acknowledge the ability of storytelling and the significance of unbiased media in shaping knowledgeable societies,” stated CEO Paolo Ardoino. “Our funding in Be Water aligns with our imaginative and prescient to help technology-driven innovation throughout industries.”
Guido Maria Brera, Govt Chairman of Be Water, stated the corporate goals to function throughout podcasting, movie, tv, and stay occasions.
He famous that Tether’s involvement would assist speed up Be Water’s progress domestically and internationally.
As a part of the settlement, Be Water’s possession and board will likely be restructured. Brera will function Chairman, with Barbara Salabè appointed CEO.
The board can even embody Mario Calabresi, Claudia Lagorio (Tether’s COO), and Sabrina Giovannetti (Be Water’s CFO).
Be Water’s post-investment plans embody increasing investigative journalism beneath Chora and Will, enhancing content material manufacturing and distribution, and forming new world partnerships in media.
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