Rebeca Moen
Apr 11, 2025 13:41
Tokyo Broadcasting System (TBS) collaborates with ElevenLabs to dub KASSO, a skateboarding collection, into a number of languages utilizing AI, increasing its international attain.
Tokyo Broadcasting System (TBS), a outstanding Japanese media firm, has taken a major step in the direction of increasing its international viewers by partnering with ElevenLabs. This collaboration goals to make use of AI expertise to dub the favored skateboarding collection, KASSO, into a number of languages, in keeping with ElevenLabs.
Increasing Japanese Skateboarding Tradition
KASSO, a vibrant collection that delves into Japan’s burgeoning skateboarding tradition, showcases high skate boarders, intense road periods, and competitions. The collection additionally integrates components of music, style, and artwork, which resonate effectively with worldwide audiences. As skateboarding’s recognition surged globally, TBS recognized a chance to broaden the collection’ attain past Japanese borders.
AI-Powered Multilingual Dubbing
To facilitate this enlargement, TBS has employed ElevenLabs’ superior AI dubbing expertise to translate the primary season of KASSO into English, Spanish, and Portuguese. This strategic transfer not solely makes the collection extra accessible to non-Japanese talking audiences but additionally lays the groundwork for future seasons to be loved by a world viewership.
Setting the Stage for International Growth
This initiative aligns with TBS’s broader technique to extend its digital presence and worldwide footprint. By leveraging cutting-edge AI expertise, TBS is poised to introduce its culturally wealthy content material to a various viewers, thereby enhancing cultural change and appreciation. The success of this endeavor may function a mannequin for different media corporations seeking to globalize their content material via revolutionary expertise options.
With the second season of KASSO on the horizon, TBS’s collaboration with ElevenLabs exemplifies how conventional media can harness AI to transcend language obstacles and cater to a world viewers.
Picture supply: Shutterstock