World of Ladies (WoW) is making ready to enchant the world as soon as once more with its flagship occasion: the WoW Gala Lisboa: Feathers, Fizz & Freedom, scheduled for June 5, 2024, on the iconic Palacio do Grilo throughout the NFC Lisbon convention. After bringing bioluminescence to Paris and galactic glamour to Miami, WoW returns with an immersive expertise that blends artwork, expertise, and the spirit of the brand new roaring twenties.
The gala will happen in an 18th-century palace, identified for its rebellious historical past and its reference to artwork and freedom of expression. An ideal place for an occasion that goals to redefine the function of girls within the digital world and in Web3.
World of Ladies: a multisensory expertise between previous and future
In line with Taisia Antonova, CEO of WoW, the Gala won’t be a easy gathering associated to the world of cryptocurrencies, however a whole expertise that may unfold as visitors stroll by way of the embellished rooms of the palace. The cutting-edge digital installations will mix with the baroque magnificence of the halls, creating an enchanting distinction between historical and fashionable.
The soundtrack of the night might be entrusted to a number of internationally famend artists. The Brazilian duo Venga Venga will current units that transcend music, mixing performative artwork, poetry, and visible stimuli right into a collective sensory journey. Following them, DJ P.H.I.L.O.U, identified for her performances at Tomorrowland Winter and Extrema, will enrich the environment together with her hypnotic units. Finishing the line-up are native artist Anya, the artistic NOANNE – additionally a member of the WoW group – and a classy reside jazz band. Different artists and a headliner might be introduced within the coming weeks.
A tribute to feminine artistic freedom
As Jordan Zucchiatti, inventive director of WoW, emphasizes, the occasion goals to reinterpret the artistic freedom of the twenties of the final century in a up to date manner, providing an area the place girls can construct connections and paths in Web3. The Gala due to this fact represents rather more than a celebration: it’s a cultural and social manifesto.
In earlier years, the Gala has attracted distinguished figures such because the entrepreneur Gary Vaynerchuk, the sports activities analyst Ros Gold-Onwude, the influencer Man Oscar, the investor Eunice Wong, and the co-founder of The Sandbox Sebastien Borget. The Lisbon version is shaping as much as be the spotlight of the social calendar of NFC Lisbon.
A historic opening: tickets additionally for non-NFT holders
For the primary time, WoW opens ticket gross sales to those that don’t personal an NFT from the gathering. A strategic determination that displays the current change in path within the model’s communication, more and more oriented in direction of wider feminine themes and a Web2 viewers. The purpose is to create a bridge between these new followers and the Web3 tradition, providing them a direct and fascinating expertise.
A context that requires motion
The occasion comes at a vital time for feminine participation on the planet of cryptocurrencies. In line with the 2024 State of Crypto report by Gemini, the proportion of girls holding cryptocurrencies has dropped from 42% in 2022 to the present 31%. Moreover, firms based completely by girls obtain solely 2% of enterprise capital funds, regardless of girls having began twice as many new companies as males between 2019 and 2023.
On this state of affairs, the WoW Gala Lisboa goals to behave as a catalyst to reverse the pattern, providing visibility, networking, and concrete alternatives to girls in Web3.
The night program
The expertise might be marked by moments curated within the most interesting particulars:
- Rainbow Carpet Arrival (19:00 – 21:00): arrival on the rainbow carpet with skilled picture service
- Dwell Music Welcome Session (19:00 – 21:00): musical performances to begin the night
- Welcome Cocktail (19:00): elegant reception with welcome cocktail
- Connoisseur Eating Expertise (20:00 – 23:00): refined dinner with signature dishes
- Inventive Performances: stunning inventive performances all through the night time
- Dwell Performances: DJ set by Venga Venga and P.H.I.L.O.U, with different artists to be introduced
World of Ladies (WoW) and the way forward for Web3
The Gala additionally coincides with an necessary technical evolution for WoW: the transition to the Tezos ecosystem, constructed on Etherlink, an EVM-compatible Layer 2 blockchain powered by Tezos Sensible Rollups expertise. This transformation represents an additional step in WoW’s mission to create new alternatives for girls in Web3.
Among the many current initiatives, the collection of portraits by Sara Baumann stands out, devoted to the ladies builders of Web3. Thus far, WoW has distributed over 3 million {dollars} to non-profit organizations and supported greater than 500 artists, demonstrating a concrete dedication that goes properly past its well-known assortment of NFT.
A constructing image of freedom and artwork
The Palacio do Grilo, in-built 1750 and as soon as house to the controversial Duca di Lafões, has been a middle of inventive and mental expression. With its non-public theater and its nonconformist historical past, it represents the best place to host an occasion that celebrates artistic independence and feminine innovation.
A world model with inventive roots
World of Ladies is at the moment a world reference level for feminine empowerment in Web3. Along with its iconic digital collections, WoW has fashioned partnerships with manufacturers corresponding to Billboard Journal, Hasbro, Jazwares, and Home of Harlow, and is supported by celebrities like Reese Witherspoon, Gwyneth Paltrow, Eva Longoria, Huda Kattan, Moj Mahdara, Brie Larson, and Sofia Vergara. The model is represented by Man Oseary, identified for working with artists like Madonna, U2 and the Bored Ape Yacht Membership mission.
An occasion to not be missed
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The WoW Gala Lisbon is not only an occasion: it’s a declaration of intent, an invite to think about a extra inclusive, artistic, and free digital future. For many who want to take part on this distinctive expertise, all data and tickets can be found on the official web site.
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In an period through which expertise can divide or unite, WoW chooses to construct bridges, celebrating the great thing about variety and the ability of human connection.