As CoinGecko celebrates its eleventh anniversary, the corporate is marking the milestone with a recent new look and a watch on the longer term.
At Paris Blockchain Week, BeInCrypto sat down with Aimann Faiz, Head of Enterprise Improvement at CoinGecko, to debate the platform’s rebranding, evolving enterprise mannequin, and the state of the crypto market.
CoinGecko’s 2025 Rebranding
April 7 marked the eleventh anniversary of CoinGecko. It was 11 years in the past that our co-founders TM Lee and Bobby Ong began CoinGecko as a facet challenge.
After 11 years, the market has grown lots, and so have we, so we needed to do our branding to replicate higher who we’re immediately and the place we’re headed
The rebrand displays our evolution as an organization—we’ve launched new merchandise, expanded our attain, and felt it was the precise time to rebrand in addition to emphasize our core model pillars: trustworthiness, ease of use, and empowerment.
As a part of the rebranding, we need to reinforce the important thing message to our customers that CoinGecko is your crypto companion.
Furthermore, I’ve been with the corporate for six years. The Gecko has additionally at all times scared me a little bit bit. So now it’s lots friendlier.
We have now two merchandise: CoinGecko and GeckoTerminal. The 2 merchandise even have their very own mascots which can be aligned with the 2 manufacturers.
As for the rebranding, it’s greater than only a refresh of our logos. In the event you have a look at it, it’s a bit sleeker now. We glance lots youthful, extra fashionable, and… much less geeky.
It solidifies the truth that in 11 years, we’ve grown from what was a facet challenge to one thing that’s trusted by hundreds of thousands of customers
The rebranding doesn’t have an effect on the enterprise itself. The enterprise stays the identical. We give attention to the advertising providers that we lengthen to our purchasers and our API enterprise.
All About CoinGecko’s Enterprise Mannequin
We appeal to many crypto lovers to our web site. Our enterprise mannequin is to seize the worth from all guests—we monetize this by means of banner advertisements, buttons, and content material.
We had been impressed by BeInCrypto’s editorial content material. On the similar time, we additionally provide a crypto API service.
All the info, costs, and details about tokens on CoinGecko and GeckoTerminal are made obtainable through the CoinGecko API.
In the event you had been attending Paris Blockchain Week, I dare say that our API powers 20-30% of the initiatives there.
GeckoTerminal: Playground for Degens?
GeckoTerminal is our DEX aggregator, designed to serve a really totally different viewers in comparison with CoinGecko. The tokens that you simply see on CoinGecko are curated. They undergo an in depth analysis and itemizing course of.
On GeckoTerminal, we monitor knowledge on-chain. Whereas CoinGecko lists round 15,000 rigorously curated tokens, GeckoTerminal dives straight into the on-chain world, at the moment monitoring over 6 million tokens.
It appeals to several types of customers – GeckoTerminal is extra for degens. Even the mascot displays that power—his identify is Rex, and he proudly sports activities eyebags from too many late-night buying and selling periods.
The Way forward for Crypto and Mainstream Acceptance
We consider in a future the place all the things and something shall be tokenized.
The business is now in very thrilling instances, particularly with all the things that’s occurring in america, together with Donald Trump coming into play and the US establishing a Strategic Bitcoin Reserve.
The business at all times talked about mass adoption, and I personally assume we’re on the cusp of that.
Additionally, I consider we’re heading in the right direction in the direction of onboarding the primary billion crypto customers. Positive, we’re going by means of a little bit of a tough patch proper now, however it’s a must to undergo the unhealthy to get to the great.
After I first entered the business in 2019, Bitcoin was hovering round $8,000. At the moment, you’re practically a 1,000% return. That’s the fantastic thing about it.
Joke—when my household used to ask what I did, I’d hesitate to say I labored in crypto due to the detrimental stereotypes. It was at all times, ‘Oh, you’re in crypto? You have to be some sort of scammer.’ However now, with extra regulatory readability coming in—whether or not that’s good or unhealthy—it’s immediately respectable.
My household is like, ‘Oh, okay, you’re in crypto!’ Even my siblings, who as soon as appeared down on it, at the moment are within the business.
I keep in mind the primary time they requested me to suggest a very good {hardware} pockets – that was a proud second, and I’ve really received them Ledger wallets.
It’s an actual signal of the instances, and I’m genuinely excited to see the place issues go within the subsequent 12 months—or the subsequent 5.
The Latest Market Turmoil
I’m a conservative investor, and I prefer it when issues are crimson; it’s a sign that it’s time to purchase. It’s the low cost season. I used to be sharing with somebody earlier that I believe it’s all about your time horizons. In the event you’re short-term positive factors, then sure, it could actually really feel scary.
However I take the lengthy view. Simply have a look at how far we’ve come prior to now six years—Bitcoin went from $8,000 to an all-time excessive of $107,000, Ethereum from round $150 to $4,800.
The important thing factor is to not get grasping. Imagine within the larger image and the longer term this business is constructing.
Reflecting on Paris Blockchain Week
That is our first time establishing a sales space at a convention, so it’s very thrilling and nerve-wracking. What makes it much more particular is that it coincides with our anniversary and rebranding—so the timing couldn’t be higher.
It appears like the proper second to share our refreshed identification with the world.
Extra importantly, assembly our customers, getting their suggestions, and listening to what we are able to do higher are extremely beneficial for us. We’re at all times constructing, however we need to make sure that we’re constructing in the precise route.
Most of the initiatives listed here are already our purchasers, however as a result of Web3 permits us to work from wherever, we regularly don’t get to fulfill in particular person. That makes occasions like this much more particular.
For example, I simply met Alena from BeInCrypto for the primary time—though we’ve labored collectively for six years! That is primarily about benefiting from a possibility to attach with our companions and mates.
Disclaimer
In compliance with the Belief Challenge pointers, this opinion article presents the creator’s perspective and should not essentially replicate the views of BeInCrypto. BeInCrypto stays dedicated to clear reporting and upholding the very best requirements of journalism. Readers are suggested to confirm info independently and seek the advice of with knowledgeable earlier than making choices primarily based on this content material. Please observe that our Phrases and Circumstances, Privateness Coverage, and Disclaimers have been up to date.