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Wirex, a world Web3 chief and award-winning cash app, has formally chosen Italy because the strategic base for its cryptocurrency enterprise within the European Financial Space (EEA). The transfer marks a key milestone within the firm’s fast progress journey and reinforces its long-term dedication to delivering regulated, revolutionary crypto companies throughout Europe.
With over 6 million customers globally and a decade of confirmed success, Wirex continues to paved the way in bridging the worlds of conventional finance and digital property. Headquartered in London, Wirex holds a number of licences throughout the UK, EEA, Asia-Pacific, and past, working as a trusted, compliant supplier in a number of the world’s most regulated monetary markets.
Wirex’s resolution to determine its European crypto operations in Italy comes because the area prepares for the implementation of the Markets in Crypto-Belongings (MiCA) regulation.
The corporate is already registered as a Digital Asset Service Supplier (VASP) within the Italian Register held by the Organismo Agenti e Mediatori (OAM), with Registration No. PSV108. It’s at the moment within the strategy of making use of for a MiCA licence and goals to make use of its Italian base to deepen relationships with regulators, develop native partnerships, reinforce its belief with shoppers, and proceed to supply them crypto services and products whereas scaling its presence throughout Europe.
As a part of this strategic initiative, Wirex is happy to announce the appointment of two senior executives in Italy:
- Alessandro Bruno-Bossio, Regional Managing Director for Italy and Chief Buyer Technique & Retention Officer, brings intensive expertise in scaling fintech and funds operations, with earlier management roles at Paysafe, Nexi and PayRetailers.
- Francesco Marotta, Non-Govt Authorized Director, has over 12 years of experience in banking and monetary companies regulation, compliance, and anti-money laundering. He’ll play a significant position in supporting Wirex’s regulatory and authorized technique in Italy and the broader EEA area.
“Selecting Italy as our EEA crypto hub displays our deep dedication to Europe and our perception in its regulatory readability and innovation potential,” stated Pavel Matveev, Co-Founding father of Wirex. “With robust management from Alessandro and Francesco, we’re well-positioned to strengthen our presence within the area and proceed constructing some of the trusted, compliant crypto platforms on the earth.”
Wirex’s Italian workplace will deal with product growth, buyer expertise, and regulatory engagement, positioning the corporate to thrive in a maturing and controlled European crypto market.
Alessandro Bruno-Bossio, Regional Managing Director for Italy and Chief Buyer Technique & Retention Officer at Wirex, commented: “I’m thrilled to hitch Wirex at such a pivotal second in its European growth. Italy has the potential to grow to be a number one hub for digital property, and Wirex is uniquely positioned to drive that transformation. In my twin position, I’m notably targeted on guaranteeing that buyer expertise stays on the coronary heart of the whole lot we do. The crypto house nonetheless locations an excessive amount of effort on the top person, and we’re decided to alter that. By constructing a robust native presence and fostering regulatory belief, we goal to ship not solely revolutionary options but in addition seamless, user-first experiences that set new requirements within the business.”
With a world footprint and a repute for innovation, Wirex has earned greater than 20 business awards, together with latest recognition as a finalist on the ICA Compliance Awards Europe 2025 for excellence in regulatory compliance. The corporate’s progress is underpinned by a decade of operational excellence and an unwavering dedication to accountable innovation in monetary companies.
About Wirex
Wirex is a outstanding UK-based digital funds platform with over 6 million prospects unfold throughout 130 nations. It gives safe accounts, making it straightforward for customers to retailer, buy, and trade a number of currencies seamlessly. As a principal member of each Visa and Mastercard, Wirex goes past conventional companies, embracing the evolving tendencies of Web3 to offer mainstream entry to digital finance and wealth administration. Having processed transactions totalling $20 billion, Wirex goals to contribute to the adoption of a cashless society by facilitating easy transactions in numerous currencies worldwide. Wirex is simplifying digital funds, making it extra accessible and handy for folks throughout the globe.
| wirexapp.com |
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