In short
- Actor Jamie Lee Curtis referred to as out Meta CEO Mark Zuckerberg after discovering a faux AI-generated advert used her likeness with out consent.
- The advert manipulated previous interview footage to falsely painting her endorsing a product she by no means accepted.
- Meta eliminated the advert inside hours, as backlash over unauthorized deepfakes focusing on public figures continues to develop.
Academy Award-winning actor Jamie Lee Curtis publicly confronted Meta CEO Mark Zuckerberg on Monday after discovering that her likeness had been used with out permission in an AI-generated commercial .
“It’s come to this @zuck,” Curtis wrote on Instagram, tagging Zuckerberg immediately after unsuccessfully trying to contact Meta and the CEO by way of personal channels.
The advert, which Curtis didn’t title, repurposed footage from a previous MSNBC interview she gave throughout the Los Angeles wildfires, altering her speech with synthetic intelligence to advertise an undisclosed product.
Curtis stated the consequence was a misrepresentation that compromised her repute for truth-telling and private integrity.
“This (MIS)use of my pictures… with new, faux phrases put in my mouth, diminishes my alternatives to really communicate my reality,” she wrote.
By late afternoon, the actor confirmed the advert had been pulled. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE!” she posted on Instagram, thanking her supporters.
Meta has not publicly acknowledged the removing however confirmed to media retailers that the advert had been taken down.
Curtis, finest identified for her breakout position in John Carpenter’s “Halloween” and extra lately for her Oscar-winning efficiency in “All the things In all places All at As soon as,” has had a decades-long profession marked by each mainstream visibility and a powerful public voice.
AI deepfakes spark concern
Her determination to go public with the enchantment comes as concern grows across the unchecked use of generative AI to duplicate the identities of actual folks, usually with out consent and authorized accountability.
In February, Israeli AI artist Ori Bejerano launched a video utilizing unauthorized AI-generated variations of Scarlett Johansson, Woody Allen, and OpenAI CEO Sam Altman.
The video, a response to a Tremendous Bowl advert by Kanye West that directed viewers to an internet site promoting a swastika T-shirt, depicted the faux celebrities carrying parody t-shirts that includes Stars of David in a stylized rebuttal to West’s imagery.
“I’ve no tolerance for antisemitism or hate speech,” Johansson stated condemning the video, “however I additionally firmly consider that the potential for hate speech multiplied by A.I. is a far higher menace than anyone one who takes accountability for it.”
Even the wildfires Curtis referenced in her unique interview turned a goal for AI-powered disinformation.
Fabricated pictures displaying the Hollywood Signal engulfed in flames and scenes of mass looting circulated extensively on X, previously Twitter, prompting statements from officers and fact-checkers clarifying that the photographs had been utterly false.
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