K33 AB (PUBL), a digital asset brokerage and analysis agency, introduced that it has accomplished its first Bitcoin acquisition beneath its new Bitcoin treasury technique, buying 10 BTC for roughly SEK 10 million.
In the present day’s buy is the primary transaction of the secured SEK 60 million that K33 introduced it would purchase for its Bitcoin treasury technique.
“We anticipate Bitcoin to be the best-performing asset within the coming years and can construct our stability sheet in Bitcoin transferring ahead,” stated the CEO of K33 Torbjorn Bull Jenssen. “This may give K33 direct publicity to the Bitcoin value and assist unlock highly effective synergies with our brokerage operation. Our ambition is to construct a stability of at the very least 1000 BTC over time after which scale from there.”
Throughout K33’s Q1 2025 Report & Strategic Outlook presentation. Torbjorn Jenssen talked about that the “US BTC ETF was essentially the most profitable ETF launch in historical past. Buying extra capital in only one 12 months than gold did in 20.”
Jenssen additionally stated K33 is working with different Bitcoin treasury firms within the Nordics and hopes to make use of its treasury as a basis to supply new companies, akin to Bitcoin backed lending.
“For K33, Bitcoin will not be solely a high-conviction asset — it’s additionally a strategic enabler,” he stated. “With a large BTC reserve, we can strengthen our monetary place whereas unlocking new income streams, product capabilities, and partnerships.”
Bitcoin would be the greatest performing asset within the coming decade and my aim with K33 is to build up as many as doable whereas unlocking highly effective operational synergies with our brokerage operation,” posted Jenssen on X.
Bitcoin treasury holdings have gotten a development of firms in 2025. Round 217 firms and public entities now maintain Bitcoin on their stability sheets.
Final week, throughout the 2025 Bitcoin Convention in Las Vegas, the CEO of GameStop Ryan Cohen introduced that GameStop bought 4,710 Bitcoin price roughly $505 million, marking one other main company entry into Bitcoin treasury holdings.
In an interview with the CEO of Nakamoto David Bailey, the CEO of GameStop Ryan Cohen acknowledged, “If the thesis is right then Bitcoin and gold as properly could be a hedge in opposition to world foreign money devaluation and systemic threat. Bitcoin has sure distinctive benefits higher than gold.”