ANAP Holdings, Inc. (3189: Tokyo Commonplace Market) has formally introduced the launch of its “Bitcoin Enterprise” in a proper company submitting, detailing an entry into Bitcoin targeted operations throughout treasury, finance, style, and mining.
In an announcement signed by President and CEO Yuta Sawaki, the corporate confirmed that its consolidated subsidiary ANAP Lightning Channel will lead the initiative, with plans to carry greater than 1,000 BTC by August 2025. “We purpose to strengthen our steadiness sheet by buying Bitcoin in phases as a strategic reserve asset,” the corporate mentioned.
The corporate’s pivot towards Bitcoin is rooted in a perception that the asset, like gold, represents a worldwide retailer of worth amid rising inflation and macroeconomic instability. “Bitcoin is a decentralized digital forex… known as ‘digital gold’ for its shortage and sturdiness, and is gaining consideration as a retailer of worth,” the doc states.
A good portion of the technique features a deliberate in-kind capital contribution of 584.9135 BTC from Capital T Coin Co., Ltd., scheduled for July 2025. This builds on ANAP’s prior acquisition of 102.9 BTC, bringing its complete to 687.8136 BTC, pending shareholder approval on July 18. The group goals to succeed in 1,000 BTC by way of additional purchases.
Past treasury accumulation, the group’s Bitcoin Enterprise can even embody:
- A Bitcoin buying and selling desk focusing on each institutional and retail individuals.
- A Bitcoin x Trend/Life-style division, which can develop Bitcoin-themed attire and premium shopper items.
- A Bitcoin mining-related enterprise providing software program, consulting, and operational help.
As a part of its capital technique, ANAP is executing a ¥7.625 billion Debt-to-Fairness Swap (DES) in July 2025, with contributions from stakeholders together with Internet Prize GK, Q.L.Land, and Tiger Japan Funding.
“By means of the in-kind contribution from Capital T Coin, we are going to strategically maintain Bitcoin throughout the group,” the corporate wrote. “We purpose to keep up a low-cost place with a median acquisition payment of roughly 0.3% together with market and unfold prices.”
With world institutional curiosity rising, ANAP’s pivot might place it as a pioneer amongst Asian shopper manufacturers adopting Bitcoin as a reserve asset and innovation platform.