Aya De Quiroz is a dynamic power within the Web3 area, mixing creativity, innovation, and a daring method to advertising because the founding father of Azintafy, a guerrilla advertising and PR consultancy company.
Aya lately hosted, spoke, and paneled on the Philippine Blockchain Week 2025 in Manila. With a background in broadcasting and now Web3, she brings an eclectic mixture of experiences to her mission of revolutionizing how blockchain tasks interact with audiences.
Notably, Azintafy stands out by pushing the boundaries of conventional advertising, leveraging unconventional methods to make Web3 accessible, thrilling, and relatable to each crypto natives and newcomers. Her work focuses on breaking the mould and driving artistic techniques to drive mass adoption and foster real connections within the quickly evolving digital panorama.
That mentioned, UseTheBitcoin acquired the chance to interview Aya De Quiroz, the Founding father of Azintafy, in the course of the current Philippine Blockchain Week 2025 in Manila.
UTB: Are you able to inform us extra about Azintafy?
Aya: Azintafy is a Web3 guerrilla advertising and PR consultancy company. So, what does that imply? Every little thing to do with out-of-the-box stuff. You realize, we’re uninterested in the same old Telegram teams, X form of campaigns—let’s push some boundaries, proper? Let’s do some CGI and funky, enjoyable occasions like this. Let’s do several types of KOLs and make the area alive once more and rather more artistic, identical to it was earlier than.
UTB: How does Azintafy differentiate itself from different Web3 Advertising and PR consultancy platforms or options within the crypto area?
Aya: Right here’s the tea, I do know what you might be pondering—one other advertising company within the area. And that’s why I’ve spent an embarrassing period of time speaking to folks on LinkedIn, going to a number of occasions, and actually understanding what’s lacking within the area. I do really feel that guerrilla advertising continues to be not getting used, or the floor hasn’t been scratched totally.
So, guerrilla advertising has not been used in any respect in Web3, however we’ve seen that occur with FTX for instance. However that’s a extremely good instance of guerrilla PR completely working. So, I really feel like we actually have to nurture that form of method and actually change the sport, as a result of it feels a bit extra traditional; it seems like all the pieces is cookie-cutter. It’s time to interrupt free and inform ourselves we deserve greater than what we acquired immediately.
UTB: Out of your perspective, what are probably the most urgent points going through the crypto business immediately, and the way is Azintafy positioned to handle them?
Aya: I might say once more, guerrilla advertising in relation to mass adoption. It’s at all times like, I’ve acquired this loopy tech, and everybody makes use of such jargon, and I’m like, I don’t know what which means—how does that assist me and my wants and my desires as a shopper? Particularly these in Web2; they don’t perceive the fluff, they don’t perceive the massive stuff. It’s time to place it in a palatable method, in a manner that’s artistic, that’s enjoyable, and simply merely is sensible to them. And a good way to package deal that—put a ribbon on prime—is thru guerrilla advertising, and it’s really on the core of my enterprise and the place advertising must be transferring ahead.
UTB: As a feminine founder within the male-dominated crypto area, what recommendation would you give to different girls trying to break into this business?
Aya: I’ve at all times mentioned, cease utilizing this narrative of males versus girls—it’s simply who you might be. I’ve at all times been in “male-dominated” industries. You realize, I began in sports activities at 17, and I used to be at all times the youngest feminine in each room that I used to be in. It simply got here to a degree the place I used to be like, “You realize what, I’m going to simply do me; I’m simply going to outdo the doer.” And on the finish of the day, they’re going to neglect that narrative.
So, for me, it’s to essentially simply do your factor and acknowledge that your allies are your allies. You would have feminine allies, you can even have numerous male allies. You would have numerous feminine enemies and numerous male enemies. On the finish of the day, it doesn’t matter—simply do your factor, and that narrative will disappear if you happen to do your best possible and also you’re tremendous keen about what you’re doing. As tacky as that sounds, however once more, nonetheless very true.
UTB: Is there something you wish to share that I’ve not requested, however is necessary to cowl on this interview?
Aya: I’m a founder, however I’m additionally a bit of little bit of this, a bit of little bit of that. I name it the eclectic life, if you find yourself type of in a position to do a number of issues directly. I’ve at all times been instructed to place myself in a field and to resolve on one factor, and that I can’t be one of the best at this or that, on prime of what I’m already doing. I’m a agency believer that it simply doesn’t exist. I really feel like you’ll be able to do no matter you need in several types and completely different colours and completely different fonts, and nobody is stopping you however your self.
Ah, this feels like a Mahatma Gandhi form of interview, but it surely’s true. Once more, the eclectic life—simply preserve accumulating abilities, preserve accumulating adventures, and your life’s going to be fairly sick, so yeah!
For additional info on Azintafy and to remain up to date on their bulletins, please go to their official social media channels offered under:
👉 Web site: https://azintafy.com/
👉 Azintafy’s LinkedIn: https://www.linkedin.com/firm/azintafy/
👉 Azintafy’s Instagram: https://www.instagram.com/azintafy
👉 Aya De Quiroz’s Twitter/X: https://x.com/ayadequiroz
👉 Aya De Quiroz’s LinkedIn: https://www.linkedin.com/in/ayadequiroz/
👉 Aya De Quiroz’s Instagram: https://www.instagram.com/ayadequiroz/