Close Menu
Cryprovideos
    What's Hot

    Improve Python Information Science Pace with These Seven GPU-Enabled Replacements

    August 2, 2025

    Monetary Officers At Billion-Greenback Companies Are Planning To Undertake Crypto — Listed below are The Stats

    August 2, 2025

    Valantis Airdrop Information | How To Take part?

    August 2, 2025
    Facebook X (Twitter) Instagram
    Cryprovideos
    • Home
    • Crypto News
    • Bitcoin
    • Altcoins
    • Markets
    Cryprovideos
    Home»Crypto News»From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Lots – Decrypt
    From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Lots – Decrypt
    Crypto News

    From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Lots – Decrypt

    By Crypto EditorJune 21, 2025No Comments5 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email



    From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Lots – Decrypt

    In short

    • The crypto-native Rekt Drink model has expanded into 7-Eleven shops, beginning in Southern California.
    • The model has bought greater than 600,000 cans of its non-alcoholic, glowing waters.
    • Rekt initially started with a free NFT drop that did not mint out, however has grown considerably since.

    Rektguy didn’t mint out its free NFTs on the Ethereum blockchain in 2022—however three years later, the model has turn into extremely accustomed to the phrase “bought out,” with the Rekt Drinks model clearing out successive drops and reaching increasingly customers alongside the way in which.

    The model, which weathered a brutal crypto bear market thanks partially to the power of its fervent neighborhood, has now bought greater than 600,000 cans of Rekt Drinks, a non-alcoholic, flavored glowing water that is available in a wide range of totally different flavors. And this week, the model earned placement at 7-Eleven, beginning with a trio of shops in Southern California. 

    Rekt Manufacturers co-founder Ovie Faruq (aka OSF) instructed Decrypt that it’s “type of humorous” that the unique Rektguy NFT providing didn’t mint out. The mission, which began as an artwork assortment and a “aspect quest” for Faruq, has since morphed its method into a number one Web3 model, with drinks serving to it broaden past the blockchain.

    (Disclosure: Ovie Faruq’s Canary Labs is an investor in DASTAN, the guardian firm of Rug Radio and Decrypt.)

    “We form of had a choice to make. We did not actually promise something, there was no roadmap, no guarantees made—it was actually simply meant to be an artwork assortment,” he mentioned of Rektguy. “However over the subsequent two years, we appeared to only have this actually tremendous sticky, tight-knit neighborhood that caught round.” 

    It was through the summer time of 2023 when concepts began to blossom about potential expansions.

    “We spoke some time about Rektguy versus Rekt as an idea. We had put the brand on a number of issues, and it form of felt like this Rekt factor might be a model,” Faruq mentioned, including that the purpose grew to become getting the brand in as many locations as doable. 

    Drinks felt like a pure connection, in response to Faruq, thanks partially to the power to fabricate them cheaply—plus the connection to Rektguy’s imagery, which contains a hooded skeleton holding a ingesting bottle.

    With no expertise in drinks, the workforce introduced on an advisor who had began a drinks firm within the UK. By means of trial and error, they received cans of Rekt into the fingers of attendees at NFT Paris in 2024—they usually preferred it. 

    “The suggestions was actually good. It was surprisingly good,” mentioned Faruq. “Contemplating we had no expertise in drinks, we simply type of like made up this drink to fuck round and discover out, so to talk. It was actually, actually good suggestions.” 

    From there, the workforce determined to attempt to manufacture a much bigger batch and promote them, resulting in its first main sale of Liquidated Lime drinks final October—a set of 222,000 drinks that it bought out in 48 hours.

    Previous to the sale, Rekt constructed out a rewards program to incentivize customers to interact with the model, rewarding Drank Factors to those that participated in social quests and drink purchasers as properly. By incomes factors, customers had been later eligible to say Rekt Coin (REKT), an Ethereum-based token tied to the model. 

    “I used to be actually impressed by the Solana cellphone,” mentioned Faruq concerning the Solana Saga, an Android smartphone that originally confronted weak demand, however then bought out as soon as the Bonk meme coin supplied to consumers surged in worth. “Nobody touched it, tons of provide left—however as quickly as folks might declare a $500 BONK airdrop, the cellphone bought out in like 24 hours.” 

    After its preliminary success, the model teamed up with Ethereum layer-2 community Summary for a drop of Summary Apple, a brand new taste of its glowing water, promoting out even sooner than earlier than.

    “After that, we simply had tons of individuals reaching out to us for collaborations,” mentioned Faruq, whose model additionally dropped drinks by way of collabs with NFT market OpenSea and Solana decentralized alternate aggregator, Jupiter. 

    However past the crypto partitions, the connections didn’t at all times come simply.

    “Nobody’s actually heard of us outdoors of crypto. We did the primary sale, and individuals are form of questioning if it is a one-hit marvel form of factor,” he mentioned, including that the model’s crypto origins initially led to some skepticism, as properly. “You inform folks the story, they expressed some curiosity, however there wasn’t actually a ton of motion,” he added.

    However after the Summary and OpenSea drops, the model began to choose up some momentum that has carried into its placements in 7-Eleven shops, putting Rekt alongside giants of the beverage trade.

    “With 7-Eleven, I simply assume we had a really robust pitch to them,” mentioned Faruq. “That is the right product for a 7-Eleven retailer, and we are able to get a ton of individuals out to the shops after we launch it and make it some actually massive factor and a extremely good launch. They had been onboard.” 

    The model carried out its first 7-Eleven activation on Thursday, overselling its preliminary deliberate provide of 600 cans within the course of. The cans had been priced at $2.80 a pop, or $10 for a 4-pack. One other occasion passed off Friday, with the final set for Saturday. And early 4-pack consumers every day will earn an allotment of REKT tokens, as properly.

    “​​[You] by no means actually know if folks will flip as much as stuff when it’s not a crypto occasion,” Faruq instructed Decrypt of the preliminary Thursday occasion. “However we had an excellent turnout, and all of the drinks promoting out was clearly good.”

    Edited by Andrew Hayward

    Each day Debrief Publication

    Begin on daily basis with the highest information tales proper now, plus authentic options, a podcast, movies and extra.



    Supply hyperlink

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Monetary Officers At Billion-Greenback Companies Are Planning To Undertake Crypto — Listed below are The Stats

    August 2, 2025

    Finest Crypto Day Buying and selling Platform For Futures – 50x Leverage And Greater

    August 2, 2025

    U.S. SEC Bets Massive on “Venture Crypto” – Bullish Instances for Crypto Market? | UseTheBitcoin

    August 2, 2025

    China’s crypto liquidation plans reveal its grand technique

    August 2, 2025
    Latest Posts

    Bitcoin mining issue hits ATH, however is projected to drop in August

    August 2, 2025

    Most Essential Bitcoin Value Degree to Watch Out For

    August 2, 2025

    Bitcoin Maxi Blasts XRP Traders With ‘Retarded’ Tag Amid Worth Drop | Bitcoinist.com

    August 2, 2025

    Bitcoin Miner Income Hit Highest Month-to-month Mark Since Halving: JP Morgan – Decrypt

    August 2, 2025

    Exchanges Obtain 21,400 Bitcoin At A Loss From Brief-Time period Holders – Retail Capitulation?

    August 2, 2025

    Bitcoin (BTC) Value Prediction for August 2

    August 2, 2025

    Former BitMEX CEO Arthur Hayes positions for market droop: predicts BTC to check $100K after NFP print

    August 2, 2025

    Saylor Clarifies Technique’s Bitcoin Sport Plan: “We’re Not Hoarding It All”

    August 2, 2025

    CryptoVideos.net is your premier destination for all things cryptocurrency. Our platform provides the latest updates in crypto news, expert price analysis, and valuable insights from top crypto influencers to keep you informed and ahead in the fast-paced world of digital assets. Whether you’re an experienced trader, investor, or just starting in the crypto space, our comprehensive collection of videos and articles covers trending topics, market forecasts, blockchain technology, and more. We aim to simplify complex market movements and provide a trustworthy, user-friendly resource for anyone looking to deepen their understanding of the crypto industry. Stay tuned to CryptoVideos.net to make informed decisions and keep up with emerging trends in the world of cryptocurrency.

    Top Insights

    ShibaDino – The Crypto Revolution Continues | Reside Bitcoin Information

    March 21, 2025

    Ripple’s RLUSD Added by Main Crypto Change Gemini

    May 6, 2025

    Crypto Simply Obtained Pricier In Brazil: 17.5% Tax Kicks In

    June 15, 2025

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    • Home
    • Privacy Policy
    • Contact us
    © 2025 CryptoVideos. Designed by MAXBIT.

    Type above and press Enter to search. Press Esc to cancel.