Public companies have dramatically elevated their Bitcoin (BTC) holdings in 2025, buying greater than double the quantity purchased by exchange-traded funds (ETFs) throughout the first half of the 12 months.
In keeping with a report from CryptoSlate, firms added 245,510 BTC between January and June—marking a 375% enhance over the 51,653 BTC bought throughout the identical interval in 2024.
In distinction, ETF inflows have slowed significantly. Funds added solely 118,424 BTC in H1 2025, down 56% from the 267,878 BTC amassed within the first half of 2024, when ETF enthusiasm was pushed by newly launched merchandise.
Boardroom Conviction Grows as ETFs Cool
This divergence highlights a rising distinction in investor habits. ETF flows usually mirror broader market demand from retail merchants, hedge funds, and registered funding advisors. Company treasury purchases, nonetheless, are deliberate, top-down choices made by government management. The rising weight of Bitcoin on company steadiness sheets means that firms more and more view the asset as a long-term reserve, reasonably than a speculative commerce.
Technique Leads, However Broader Participation Expands
Technique, the world’s largest public Bitcoin holder, led this surge—accounting for 135,600 BTC, or 55% of the entire acquired by public companies this 12 months. That determine is down from 72% in H1 2024, signaling that extra firms are becoming a member of the buildup development past simply Michael Saylor’s agency.
As ETFs cool off and company conviction rises, Bitcoin’s function as a treasury asset seems to be gaining lasting momentum inside boardrooms.