Musical artist Drake made a lyrical reference to Bitcoin (BTC) in a brand new track launched on Saturday titled “What Did I Miss?”
The hip-hop artist beforehand wagered $1 million in BTC on the end result of the 2022 Tremendous Bowl, the championship American soccer recreation, between the Cincinnati Bengals and the Los Angeles Rams.
Drake’s reference to Bitcoin, and the hallmark volatility of the supply-capped asset, seems within the first verse of the track:
“I take a look at this shit like a BTC, could possibly be down this week, then I am up subsequent week. I do not give a fuck in the event you love me. I do not give a fuck in the event you like me. Askin’ me ‘How did it really feel?’ Cannot say it did not shock me.”
References to Bitcoin in songs, long-running tv reveals, and different in style artwork kinds sign the digital asset is rising in reputation, because it breaks into mainstream tradition and inches towards mass adoption.
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When will Bitcoin mass adoption lastly occur?
In 2022, Bitcoin mining {hardware} supplier Blockware predicted that international adoption would hit 10% by 2030. The corporate based mostly its forecast on the adoption curve of earlier paradigm-shifting applied sciences together with cars, electrical energy, and the Web.
River, a BTC monetary providers firm, launched a report in March 2025 displaying that roughly 4% of the worldwide inhabitants holds BTC, and the digital foreign money nonetheless accounts for lower than 1% of its complete addressable market by way of adoption.
The report additionally discovered that developed nations tended to have larger charges of adoption than growing international locations.
Institutional Bitcoin adoption has been a significant theme of the present market cycle, with firms like Technique and Metaplanet reorienting themselves to develop into Bitcoin treasury firms.
Different establishments have taken on small quantities of Bitcoin to guard their company reserves from inflation, hedge in opposition to geopolitical dangers, and shield in opposition to the fragmentation created by de-globalization.
Bitcoin funding automobiles, together with exchange-traded funds (ETFs), have been main drivers of institutional and retail publicity to Bitcoin, which take away the technical barrier to entry of self-custody and onchain transactions.
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