Key Takeaways
- Drake references Bitcoin’s volatility in his new music, highlighting its cultural relevance.
- Solely about 4% of the worldwide inhabitants at the moment holds Bitcoin, in keeping with a 2025 report.
- Institutional adoption is rising, with corporations and ETFs driving broader publicity to Bitcoin.
Canadian hip hop artist Drake has spotlighted Bitcoin in his newly launched music, “What Did I Miss?”
The reference comes within the first verse, the place Drake attracts a parallel between the digital asset’s volatility and private experiences:
I take a look at this ** like a BTC, may very well be down this week, then I’m up subsequent week. I don’t give a ** for those who love me. I don’t give a ** for those who like me. Askin’ me ‘How did it really feel?’ Can’t say it didn’t shock me.
Drake is not any stranger to the world of Bitcoin, having beforehand wagered $1 million in BTC on the result of the 2022 Tremendous Bowl.
His newest point out provides to a rising record of popular culture references, signaling Bitcoin’s increasing attain in mainstream media.
References in standard tradition
Mentions of Bitcoin are more and more widespread throughout songs, tv reveals, and flicks.
This development is seen as proof that the digital asset is breaking into broader public consciousness and transferring nearer to mass adoption.
adoption nonetheless in early phases
Regardless of rising visibility, international Bitcoin adoption stays comparatively low.
In accordance with a March 2025 report by River, about 4% of the world’s inhabitants holds Bitcoin, with developed nations displaying larger adoption charges.
The digital asset nonetheless accounts for lower than 1% of its whole addressable market.
Institutional adoption has additionally accelerated, with corporations like Metaplanet and Technique turning into bitcoin treasury corporations.
Funding autos resembling spot bitcoin ETFs have contributed to elevated entry for each retail and institutional buyers.