Key Takeaways
- Main legacy media retailers provide minimal Bitcoin protection in comparison with finance-focused publications.
- Enterprise retailers like Forbes and CNBC present extra constructive and frequent reporting on Bitcoin ETFs, adoption, and mining.
- Institutional traders relying solely on low-volume media threat lacking key market developments and regulatory modifications.
A current survey by Bitcoin evaluation agency Notion examined 1,116 Bitcoin-related tales throughout 18 mainstream information retailers within the second quarter of 2025, revealing a major hole in protection and sentiment.
The report discovered that protection was 31% constructive, 41% impartial, and 28% detrimental total.
Legacy pulications
Sparse reporting was particularly notable amongst legacy publications.
The Wall Avenue Journal revealed solely two articles about Bitcoin, whereas the Monetary Occasions and The New York Occasions every ran simply 11 tales.
These numbers trailed all finance-oriented retailers and even some mid-tier normal information sources.
Notion described this as an “editorial blind-spot threat,” warning that institutional traders counting on these sources could possibly be making portfolio choices with incomplete data.
Excessive-volume enterprise retailers, corresponding to Forbes, CNBC, and Fortune, accounted for essentially the most constructive protection.
Forbes revealed 194 Bitcoin articles with a positive-to-negative ratio of about 1.8:1, whereas CNBC’s 141 tales confirmed a 2.5:1 ratio.
Fortune filed 117 tales that leaned barely constructive.
These retailers often targeted on adoption information, exchange-traded funds (ETFs), treasury allocations, and mining economics, presenting Bitcoin as a critical macro asset.
Adverse narratives
Adverse narratives have been extra frequent at normal curiosity retailers.
The Impartial ran 45 tales with a 2.3:1 detrimental tilt, whereas Fox Information and Barron’s additionally leaned skeptical, emphasizing crime, cybersecurity, and volatility.
Notion grouped media into three camps: enthusiastic adopters (Forbes, CNBC), minimalists (WSJ, FT, NYT), and protracted skeptics.
The report stresses that data asymmetry can carry actual penalties as Bitcoin’s liquidity rivals that of G-10 currencies and spot ETFs attain report volumes. Buyers who monitor solely low-volume media threat lacking key regulatory, fund movement, and company treasury developments.
The protection break up, Notion concluded, “creates each threat and alternative: threat for establishments that rely upon undersupplied channels and alternative for readers who observe the retailers that carefully monitor market mechanics.”