Web3 firm Animoca Manufacturers signed a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise, a meal-prep and packaged meals firm that not too long ago adopted a Bitcoin (BTC) treasury technique, to handle Animoca’s BTC holdings and generate a yield on these reserves.
Animoca will allocate as much as $100 million in BTC as a part of the deal, based on a joint announcement from Thursday.
Animoca Manufacturers co-founder and govt chairman Yat Siu advised Cointelegraph that DDC Enterprise was chosen partly due to CEO Norma Chu and her potential to domesticate a “substantial non-crypto following,” introducing the asset sector to most people, which can not have had an curiosity in crypto in any other case. Siu additionally stated:
“Her background and her expertise allow Norma to bridge the East and West to efficiently navigate markets on either side of the planet; she has good enchantment and connections to the Chinese language market, one of many largest for crypto adoption, whereas additionally operating a NASDAQ-listed firm.”
DDC Enterprise tipped its Bitcoin treasury plans in Might, setting a objective to purchase 5,000 BTC over three years. That very same month, the corporate bought 21 BTC for its company treasury.
The Bitcoin treasury narrative continues to achieve traction, as companies undertake the supply-capped asset as a hedge towards inflation, and, in some circumstances, reorient themselves to turn out to be Bitcoin holding firms.
The proliferation of Bitcoin treasury companies has left traders divided concerning the results of those firms in the marketplace, with some arguing it’s going to enhance mainstream adoption and others warning that overleveraged BTC firms may set off the following market meltdown.
Associated: Bitcoin treasury playbook faces ‘far shorter lifespan’ — Analyst
Bitcoin Treasury Technique turns into a high development in 2025
There are presently 268 establishments holding BTC on their stability sheets, together with public firms, non-public enterprises, authorities organizations, asset managers, and crypto companies, based on BitcoinTreasuries.
Public firms account for 147 of those 268 establishments, making them the most important class of institutional Bitcoin holders by a large margin.
Bitcoin treasury firms added 159,107 BTC in Q2 2025, valued at over $18.7 billion utilizing present costs, and representing a 23% quarter-over-quarter improve in acquisitions.
In June, cypherpunk and Blockstream CEO Adam Again stated the Bitcoin treasury development is the brand new altseason for crypto merchants and short-term value speculators. “Time to dump ALTs into BTC or BTC treasuries,” the CEO wrote in a June 22 X submit.
Regardless of the expansion of BTC treasury choices and the market hype, some market analysts and crypto companies warn that the majority treasury firms received’t survive the following market downturn and can capitulate as quickly as BTC costs start to drop and low cost company financing choices disappear.
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