Coinbase has launched a brand new promoting marketing campaign titled “All the things Is Fantastic,” taking a satirical method to depicting the UK’s financial difficulties in 2025.
The marketing campaign, created with company Mom and directed by Steve Rogers, breaks from the everyday mould of bitcoin and monetary advertisements by specializing in humor and cultural commentary as a substitute of technical jargon and guarantees of wealth.
Marketing campaign displays financial nervousness
The business opens with a peaceful narrator insisting that “all the pieces is okay,” whereas visuals present a house beset by collapsing ceilings, peeling wallpaper, and garbage-strewn flooring.
These pictures function metaphors for inflation, housing market instability, and the erosion of economic safety—points that resonate with many UK residents.
One putting second within the advert contains a rich couple declaring:
“We’re off to Dubai, it’s time to leap ship.”
This references a document exodus of high-net-worth people from the UK, with Henley & Companions estimating 16,500 millionaires have already left the nation in 2025, greater than double the earlier 12 months’s determine. Many are relocating to locations like Portugal and Dubai seeking extra favorable circumstances.
Neighborhood and trade response
The marketing campaign has drawn robust reactions from the bitcoin group.
Peter McCormack, former host of What Bitcoin Did, praised the advert, stating:
“That is good.”
By reflecting actual financial anxieties by means of humor, Coinbase’s marketing campaign has been acknowledged for making the corporate seem extra relatable and reliable in comparison with rivals nonetheless counting on typical advertising and marketing ways.
The advert’s give attention to inflation and declining buying energy echoes themes acquainted to bitcoin advocates, particularly as conventional currencies proceed to lose worth (see chart of US greenback devaluation).
A brand new route for bitcoin promoting
“All the things Is Fantastic” alerts a shift in bitcoin promoting technique, transferring away from hype and towards cultural connection and frank acknowledgment of financial realities confronted by peculiar individuals.
Watch the advert ->