Technique has simply marked 5 years since its first ever Bitcoin buy, a beginning transfer that’s helped its share worth surge almost 2,600% since 2020 and revive it from a 20-year lull.
MicroStrategy Inc., which now does enterprise as Technique, purchased its first batch of Bitcoin (BTC) on Aug. 11, 2020, spending $250 million to scoop up 21,454 BTC in what founder Michael Saylor known as its “new capital allocation technique.”
The corporate has since spent a complete of $46 billion shopping for 628,791 BTC, the biggest Bitcoin holdings amongst any public or personal firm, and has impressed numerous companies to repeat its Bitcoin buys.
These buys have propelled MicroStrategy, Inc. (MSTR) shares to achieve over 2,595% during the last 5 years, having closed buying and selling on Friday at over $395 in comparison with beneath $15 it was buying and selling at half a decade in the past.
As we speak marks 5 years since we adopted a $BTC technique. pic.twitter.com/wZa1NJGeS1
— Technique (@Technique) August 10, 2025
Technique suffered an accounting scandal
Saylor based Technique in 1989 and the corporate — nonetheless to today — sells enterprise analytics software program and consulting companies.
The agency was a darling of the mid-Nineteen Nineties dot-com bubble, the place companies associated to the then-new and broadly adopted World Huge Internet exploded in worth, and it debuted on the Nasdaq in mid-1998.
Technique’s inventory climbed over the following few years and shot to a closing excessive of $313 in early March 2000, which might stay its peak worth for twenty-four years as later that month, Technique admitted {that a} evaluation of its accounting practices discovered it had overstated its revenues for 1998 and 1999.
Its share worth fell by over 60% in a day with the announcement and led to a slew of lawsuits, which many think about a pivotal occasion in bursting the dot-com bubble.
The Securities and Change Fee charged Technique, Saylor and different executives with fraud and so they later settled with out admitting wrongdoing and paid hundreds of thousands in fines.
Bitcoin revived Technique shares from 20 yr flatline
Technique’s share worth didn’t recuperate after the accounting saga, and briefly went as little as beneath 50 cents, however primarily floated round $10 and $20 for the following twenty years.
That was till it began shopping for Bitcoin — which helped its share worth greater than quadruple within the 12 months after its first buy to over $70 for the primary time in 20 years, because the cryptocurrency went from round $11,500 to $50,000 in the identical interval.
Technique’s huge Bitcoin holdings imply its share worth largely follows the ups and downs of the cryptocurrency, and it took 24 years for the corporate’s inventory to beat its March 2000 peak, after MSTR closed buying and selling on Nov. 11, 2024, at $340 — the identical day Bitcoin crossed $80,000 for the primary time.
What’s subsequent for Technique and Bitcoin?
Saylor stated in Might that Technique will look to lift $84 billion over the following two years, largely to proceed shopping for Bitcoin, which doubled a beforehand introduced plan to lift $21 billion.
The corporate makes use of quite a lot of methods to lift capital, reminiscent of convertible debt notes and share gross sales, to gasoline its Bitcoin buys.
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It’s at present sitting on an unrealized revenue of round $28.8 billion on its Bitcoin investments, in line with knowledge from StrategyTracker. Technique has stated in regulatory disclosures that it may promote its holdings to repay billions of {dollars} of debt.
On Sunday, Saylor posted to X a chart displaying Technique’s previous Bitcoin buys, including, “In case you don’t cease shopping for Bitcoin, you received’t cease making Cash.”
Comparable posts have preceded Technique asserting additional Bitcoin purchases. The corporate final purchased Bitcoin on July 29, scooping up 21,021 BTC.
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