One of many Main European Businesses Lunar Technique Expands Its Operations By way of Calib3r Acquisition

Within the coronary heart of Lisbon, a 30-person group that has quietly orchestrated a few of crypto’s most profitable advertising campaigns simply obtained greater. Lunar Technique, approaching its sixth yr of operation, has acquired Calib3r, a advertising agency recognised for precision-driven crypto campaigns, as a part of its plan to grow to be “the largest media powerhouse in crypto.”

The acquisition integrates Calib3r’s experience in model growth and digital campaigns into Lunar Technique’s operations, which have already managed over $200 million in advertising budgets for main Web3 tasks worldwide.

From Startup to Advertising and marketing Powerhouse

Based in 2019, Lunar Technique was constructed on the idea that conventional advertising playbooks fail in crypto, the place cultural understanding issues as a lot as technical experience. Co-founder Jack Haldorsson, who beforehand labored with main manufacturers like American Eagle and Victoria’s Secret, noticed that the majority companies have been attempting to use Web2 methods to Web3 tasks.

“The normal advertising playbook was failing in crypto. The area demanded real understanding of crypto tradition, not surface-level campaigns,” Haldorsson explains.

The company’s strategy centres on being genuinely Web3-native. Your complete group lives on crypto-native platforms, particularly X, participating with developments and conversations that form the trade. This each day participation ensures marketing campaign methods are knowledgeable by first-hand cultural data relatively than exterior remark.

This cultural immersion interprets into marketing campaign effectiveness. When measuring outcomes for tasks like Infinex or analysing Kaito leaderboard dynamics, Lunar Technique attracts from real neighborhood participation relatively than guesswork.

Constructing One thing Distinctive

What units Lunar Technique aside is its mixture of institutional-grade efficiency with real crypto-native understanding. The company lives and breathes advertising each day, continuously testing progress methods on themselves earlier than implementing them for purchasers. This creates a singular ecosystem the place campaigns transfer actual metrics while occasions carry collectively trade leaders.

“We’re entrepreneurs, we reside and breathe this on a regular basis and we love progress,” explains Haldorsson. “We’re constructing a media powerhouse with all of the assets a mission must develop – both go to market as an early stage mission or an ecosystem that wishes consumer acquisition and developer onboarding.”

Strategic Enlargement By way of Acquisitions

By buying Calib3r, Lunar Technique brings in a group with a powerful fame for model positioning, inventive manufacturing, and multi-channel marketing campaign supply. The combination expands service capability while sustaining the company’s concentrate on high-quality, well-funded tasks.

All Calib3r employees will be a part of Lunar Technique, and current purchasers will profit from entry to superior marketing campaign analytics, a confirmed influencer advertising framework, and the company’s increasing occasions portfolio.

“For nearly two years, Calib3r was on a mission to assist Web3 tasks set up robust advertising fundamentals that carry lasting worth by means of multi-pronged approaches. Lunar Technique has the exact same mindset – progress and worth – and we’re excited to mix our strengths for an even bigger dent in our area’s advertising practices,” mentioned Monika Sviderskė, founding father of Calib3r.

Trying Forward

It’s evident that the true alternatives lie forward – higher tasks, greater budgets, international attain. Lunar Technique is constructing the infrastructure to seize these alternatives as they emerge, focusing solely on Sequence A+ tasks with strong funding and real technical innovation.

With the Calib3r acquisition full, the company continues positioning itself because the go-to companion for tasks that count on measurable influence on adoption metrics past token value actions.

About Lunar Technique

Lunar Technique is a Lisbon-based advertising company specialising in Web3, AI, and rising know-how. With a community of over 250 KOLs and deep integration in crypto-native platforms, the company delivers campaigns rooted in real neighborhood engagement and backed by institutional-grade efficiency metrics. Since 2019, Lunar Technique has managed over $200 million in advertising budgets for main tasks worldwide.

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