MEXC, one of many world’s fastest-growing cryptocurrency exchanges, reported document development within the second quarter of 2025 after rolling out a zero-fee marketing campaign on high-demand futures pairs.
The daring technique, designed to scale back obstacles to entry and seize market momentum, comes because the broader digital asset market continues to embrace stablecoins amid broader crypto adoption.
Zero-Charge Push Aligns with Market Focus
Based on the CoinGecko Q2 2025 Crypto Trade Report, the overall cryptocurrency market capitalization rose 24% quarter-on-quarter, whereas the stablecoin market hit an all-time excessive of $243.1B. $USDC expanded by $1.4B in circulation, highlighting investor urge for food for compliant, dollar-backed belongings.
MEXC seized on the pattern by eliminating buying and selling charges on chosen $USDC-margined futures pairs. The initiative gave merchants cost-free entry to fast-growing markets whereas positioning the alternate on the heart of the trade’s shifting narrative.
By zeroing in on the place the liquidity was flowing and eradicating value friction, MEXC amplified consumer participation and market depth throughout key pairs.
Winners Amongst Buying and selling Pairs
The alternate’s marketing campaign produced notable winners throughout each mainstream and rising belongings:
- $TON/$USDC captured 42% market share in its class.
- $ETH/$USDT, the flagship mainstream buying and selling pair, secured a 33% share.
- $ONDO/$USDC and $POPCAT/$USDC every posted greater than 5% market share positive factors.
The outcomes underscored how MEXC’s mixture of blue-chip tokens, infrastructure performs, and high-risk meme cash allowed the platform to serve a broad spectrum of buying and selling appetites.
$ETH and $TON attracted institutional-minded buyers, whereas $POPCAT drew in speculative retail merchants and meme coin degens chasing volatility.
From Meme Frenzy to Mainstream Focus
The sturdy quarterly efficiency additionally mirrored a broader pivot in market psychology. Within the first quarter, the meme coin market profited from tokens like Dogwifhat, Brett, and Ebook of Meme surging in recognition.
However as US regulators handed crypto-friendly guidelines and fostered a extra welcoming blockchain framework, buyers redirected their consideration to infrastructure upgrades, DeFi purposes, and regulatory-friendly belongings in Q2.
MEXC’s zero-fee marketing campaign mirrored this alteration in sentiment. By providing cost-free entry to sectors aligned with the brand new narrative, the alternate successfully turned consumer desire into buying and selling quantity.
Constructing a Basis for Lengthy-Time period Progress
The zero-fee initiative not solely lowered buying and selling prices but in addition created a suggestions loop of upper participation, deeper liquidity, and rising market share.
The marketing campaign laid the groundwork for the alternate’s subsequent part of enlargement, notably in futures markets the place competitors amongst world platforms stays fierce.
With over 40M customers spanning 170 international locations, MEXC has constructed a status as one of many trade’s most accessible exchanges. The platform steadily lists trending tokens, supplies promotional airdrops, and maintains one of many lowest charge buildings within the sector.
Its concentrate on simplicity – underneath the motto ‘Your Best Technique to Crypto’ – has helped it construct a robust following amongst each retail merchants and extra seasoned buyers.
Trade Context: Stablecoins and DeFi within the Highlight
The emphasis on $USDC-margined pairs comes at a time when stablecoins are more and more considered because the spine of the crypto financial system. Past functioning as a liquidity layer, stablecoins are actually integral to cost rails, cross-border settlement, and decentralized finance platforms.
The $243.1 billion stablecoin market cap milestone in Q2 displays each resilience and evolution.
The sector is increasing not simply in uncooked numbers but in addition in variety, with compliant tokens like $USDC gaining traction alongside algorithmic and yield-bearing alternate options.
MEXC’s choice to focus on $ONDO/$USDC as a part of its zero-fee marketing campaign displays how exchanges are actually competing not simply on quantity but in addition on narrative alignment with rising sectors.
DeFi has additionally continued to seize institutional curiosity, with tasks like Ondo Finance ($ONDO) demonstrating new methods to bridge conventional monetary devices with blockchain know-how.
MEXC Seems to be to the Future
The sturdy quarterly displaying cements MEXC’s standing as one of the crucial aggressive exchanges within the futures market.
The zero-fee futures initiative could show to be greater than only a short-term promotional enhance. By positioning itself because the go-to platform for merchants chasing probably the most related narratives, the alternate has constructed a strategic basis that might maintain development nicely into 2026 and past.
As at all times, do your individual analysis. This isn’t monetary recommendation.
Authored by Bogdan Patru, Bitcoinist – https://bitcoinist.com/mexcs-zero-fee-futures-drive-q2-growth-stablecoins-defi
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