Pump.enjoyable unveiled Undertaking Ascend on Sept. 2, introducing a tiered price construction designed to extend creator earnings by 10 instances whereas making memecoins extra sustainable for long-term progress.
The initiative comes because the platform regained market dominance from competitor Bonkfun, based on Blockworks information.
The centerpiece of Undertaking Ascend is Dynamic Charges V1, a market cap-based pricing system unique to PumpSwap that adjusts creator charges based mostly on token efficiency.
Larger market cap cash carry decrease charges, permitting profitable initiatives to scale whereas maximizing early-stage funding for creators to deploy towards advertising and marketing, change listings, and operational prices.
In an audio shared on Sept. 2, co-founder Alon Cohen stated:
“For us as an area to develop 100x, we’d like way more success circumstances. Cash with worth that may final and giving retail real alternatives in earning money. In the mean time, we’re actually restricted at these sorts of alternatives if stable groups don’t need to launch cash.”
The dynamic construction addresses earlier creator price limitations that imposed flat charges no matter undertaking success. Cohen famous that conventional excessive creator charges create “actually low ceilings on these cash as a result of it’s troublesome for whales to dimension into trades after they’re immediately down as a lot as 10%.”
Dominance restoration
Undertaking Ascend follows Pump.enjoyable’s August income restoration to $35 million, capturing 68.2% of Solana’s launchpad market dominance after dropping floor to Bonkfun in July.
The competitor had seized $37.4 million in income (77% market share) in comparison with Pump.enjoyable’s $15.4 million, prompting strategic changes that culminated within the platform’s comeback.
Considered one of these changes was Pump.enjoyable’s practically $44.5 million in PUMP token purchases throughout August, demonstrating a dedication to its native token ecosystem.
The brand new price construction applies to all PumpSwap tokens no matter launch date, enabling present creators and communities to entry enhanced funding alternatives.
Protocol charges and autocompounding charges to liquidity suppliers stay unchanged, sustaining dealer economics whereas boosting creator compensation.
Streamlined neighborhood takeover
Undertaking Ascend options accelerated processing for Group Takeover (CTO) functions, decreasing approval instances from days to hours.
The CTO mechanism permits communities to redirect creator charges from authentic deployers to lively undertaking leaders who exhibit ongoing growth and advertising and marketing efforts.
The launchpad introduced:
“Don’t suppose a creator deserves Creator Charges? Submit a CTO software to start receiving Creator Charges on a coin you’ve taken over.”
Cohen positioned the initiative as attracting mainstream expertise to Solana, stating Pump.enjoyable will change into “the hub for essentially the most profitable initiatives and creators the world has ever seen.”
The platform targets exponential will increase in creator onboarding throughout streaming, startup, and community-building verticals.