Personal companies in the US are more and more turning to bitcoin as a reserve asset, with River reporting that its enterprise shoppers have reinvested a median of twenty-two% of earnings into bitcoin to date in 2025.
This development has resulted in personal companies quietly buying a cumulative 84,000 BTC, in response to River analysis analyst Sam Baker.
Key sectors main adoption
In response to Baker, actual property companies have led the way in which, with practically 15% of shoppers within the sector reinvesting earnings into bitcoin.
Hospitality, finance, and software program companies are following carefully, allocating between 8% and 10%.
Even health studios, portray corporations, and spiritual nonprofits are among the many adopters. Baker famous:
Whereas Bitcoin treasury corporations have captured many of the media highlight, what is usually neglected is adoption by typical companies that use Bitcoin to enhance their current enterprise fashions.
Smaller corporations discover fewer limitations
Nearly all of River’s enterprise shoppers are small, with 75% having 50 or fewer staff.
These smaller companies face fewer bureaucratic hurdles, making it simpler so as to add bitcoin to their stability sheets.
Bigger corporations, particularly these within the S&P 500, are likely to keep away from bitcoin as a result of committee-based decision-making and adherence to established norms.
Modest allocations stay widespread
Regardless of the rising curiosity, River discovered that over 40% of companies allocate simply 1% to 10% of earnings to bitcoin, and solely 10% make investments greater than half of their web revenue.
Many transactions are small; for instance, Western Principal Self Storage in Rhode Island lately added simply 0.088 BTC (about $9,830), bringing its complete holdings to 0.43 BTC.
Restricted consciousness nonetheless a barrier
Baker cited widespread misunderstandings and low consciousness as main obstacles to additional adoption.
He referenced a Cornell College survey exhibiting solely 6% of Individuals knew about bitcoin’s capped 21 million provide. As Baker acknowledged:
In different phrases, Bitcoin is usually dismissed not as a result of it has been evaluated and rejected, however as a result of most decision-makers don’t have the understanding to guage it within the first place.
For extra knowledge on what number of bitcoin exist, see the BTC provide information web page, and for a view of company bitcoin holdings, discover the bitcoin treasuries database.