Metaplanet Inc., a publicly traded agency in Japan, has torched its outdated resort marketing strategy to turn out to be a Bitcoin treasury powerhouse. Their all-in wager on Bitcoin has everybody calling them the MicroStrategy of Asia. This isn’t nearly chasing crypto beneficial properties; it’s a direct response to a Japanese financial system struggling beneath huge authorities debt and a yen that retains shedding worth.
The corporate, born in 1999 to construct and run resorts, discovered itself cornered by the pandemic’s blow to the journey trade. By April 2024, administration made a tough pivot, deciding that holding Bitcoin was a safer wager for his or her company funds than holding yen.
Whereas they nonetheless have a Tokyo resort, now cheekily renamed “The Bitcoin Lodge,” their actual enterprise has moved onto the blockchain. A brand new management crew with backgrounds in finance and tech is now guiding the ship.
Betting on Bitcoin with every little thing!
Metaplanet’s earnings assertion tells the entire story. The resort brings in just a little money, however a wild 91% of their income within the second quarter of 2025 got here from Bitcoin actions. A intelligent a part of their operation entails promoting cash-secured put choices on Bitcoin. This maneuver lets them gather premium funds straight away and offers them an opportunity to purchase much more Bitcoin if the value dips to a stage they like.
The change has been stark, pulling the corporate out of an extended stretch of economic losses and into the black.
Supply: Bitcoin Treasuries
For the heads of Metaplanet, preserving their treasury in a foreign money that’s steadily weakening was merely unhealthy enterprise. They see Bitcoin’s mounted provide and borderless nature as a much more dependable approach to protect wealth. By copying MicroStrategy’s technique, they’re aiming to turn out to be the default manner for folks in Asia to get funding publicity to Bitcoin. That is particularly interesting in Japan, the place taxes on crypto beneficial properties for people could be punishingly excessive, making a inventory like Metaplanet a wiser, extra tax-friendly play.
To bankroll this buying spree, Metaplanet is pulling each monetary lever it may possibly. The corporate has issued new inventory, bought bonds that pay no curiosity, and created a brand new class of most popular shares to draw several types of traders. It’s a self-feeding cycle – Because the inventory worth rises on Bitcoin information, they will increase additional cash to purchase extra Bitcoin, which then pushes the refill additional.
The corporate’s Bitcoin hoard has grown at a stunning tempo, reaching a staggering 20,000 BTC by early September 2025. They’ve spent over $2 billion to accumulate their holdings, with a mean worth per coin sitting someplace between $102,607 and $103,800. Their shopping for frenzy actually kicked into excessive gear within the spring of 2024 and didn’t let up.
August and early September of 2025 have been notably intense, capped off by a $112 million buy of 1,009 BTC that bought them over the 20,000 BTC end line. Quickly after, the corporate bought one other 136 BTC on 08 September.
Supply: Bitcoin Treasuries
Their funding comes from throughout. Past public inventory choices, they depend on debt markets and have a vital partnership with the Evo Fund, which has steadily injected money by exercising warrants.
Any comparisons with MicroStrategy?
Out in Virginia, Michael Saylor’s MicroStrategy nonetheless wears the crown because the world’s greatest company Bitcoin proprietor, holding an unbelievable 600,000 BTC. Saylor has been the loudest voice arguing that Bitcoin is the very best place for an organization to park its money. And but, from throughout the Pacific, a critical rival has appeared.
Metaplanet desires to stack 210,000 BTC by 2027, a aim that might put it in the identical weight class as its American counterpart.
Different corporations are within the recreation, however play it in a different way. Miners like Riot Platforms and Marathon Digital stack Bitcoin as a result of that’s what their enterprise produces. Block Inc. weaves Bitcoin into its fee merchandise, and Tesla’s funding has been extra of a one-off transfer.
The distinction between the American and Japanese conditions is vital. Within the U.S., the dialog round company Bitcoin is commonly about beating inflation. In Japan, it’s a extra pressing flight from a decades-long financial funk and a devaluing foreign money.
Metaplanet is likely to be following a path blazed by MicroStrategy, however its explosive progress reveals a world shift is underway, particularly in locations the place the standard monetary system feels probably the most damaged.