Briefly
- Myriad Markets lets merchants wager on how briskly Rekt’s subsequent glowing water drop will promote out.
- The Rekt model now spans a meme coin, NFTs, drinks, merch, and stay occasions.
- Holders get perks like early entry to flavors, mixing crypto tradition with IRL hype.
Will the following batch of Rekt Drinks—a “Moon Crush” taste created with crypto funds agency MoonPay—promote out in below 5 minutes? Customers on Myriad, a prediction market developed by Decrypt‘s mother or father firm Dastan, are presently weighing that query, with cash shifting the consensus up and down as predictors soak up market sentiment and different cues.
In the event you consider the group on Myriad, the chances on the time of this writing say “no,” although the margin was so slim that earlier within the day, bettors mentioned “sure.” Both manner, merchants are staking actual cash on the beverage model’s subsequent drop.
It’s a becoming approach to measure the hype round REKT, a undertaking that began as crypto tradition’s inside joke and has turn out to be one thing a lot greater: a meme token, an NFT assortment, a glowing water model, and a Web3-native life-style experiment all rolled into one.
Rekt, the drink
In the event you’ve seen cans of Rekt in your feed, then you understand they lean into the joke. Every can is a pastel-colored piece of meme artwork, emblazoned with “REKT”—crypto slang for being completely wrecked by a foul commerce.
The drink itself is a zero-alcohol, zero-caffeine glowing water, launched with the tagline “born on the blockchain, brewed for actual life.” The primary public drop offered greater than 222,000 cans in below 48 hours throughout 32 nations. New flavors—like Moon Crush and Primarily based Lime—are rolled out as restricted editions, and holders of Rekt NFTs or tokens typically get early entry.
REKT, the token
The REKT token lives on Ethereum, with a meme-friendly 420.69 trillion whole provide. It’s traded on decentralized exchanges and sits at a market cap of round $350 million.
The token provides holders early entry to product drops, merch, and occasions, and ties into the broader Rektguy NFT ecosystem, a group that’s achieved about 40K ETH in buying and selling quantity—about $180 million price as of this writing—and counts Snoop Dogg and Steve Aoki amongst its holders.
Tradition meets commerce
Rekt isn’t simply promoting drinks. It’s promoting membership in a membership the place crypto-native humor spills into IRL experiences—merch, occasions, podcasts (“Rekt Radio”), and sure, even beverage distribution; some SKUs are stocked in 7-Eleven places in L.A. (Disclosure: Quite a lot of principals at Dastan, proprietor of Myriad and Decrypt, are REKT holders.)
The Rekt crew frames it as a “cultural flywheel”: the meme feeds the drink, the drink feeds the meme, and the token ties them collectively. In the event you personal Rekt, you’re not only a holder—you’re a part of the punchline.
Why prediction markets matter
Prediction markets like Myriad are an excellent match for initiatives like this. They seize sentiment in actual time—not simply likes or retweets, however precise staked convictions. If merchants are placing cash on Rekt’s subsequent drop promoting out in minutes, that’s arguably a sharper sign than a Twitter ballot or Discord emoji rely.
Myriad customers are nonetheless weighing the query, but when Moon Crush sells out quick, then anticipate the narrative to maintain feeding itself: token up, cans gone, memes flying, and doubtless one other prediction market proper after.
Disclaimer
The views and opinions expressed by the creator are for informational functions solely and don’t represent monetary, funding, or different recommendation.
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