Briefly
- Rekt Manufacturers bought its 1 millionth can of its Rekt Drinks flavored glowing water.
- The Web3 agency collaborated with funds infrastructure firm MoonPay on a peach-raspberry taste known as “Moon Crush.”
- Rekt incentivizes purchasers of its drinks with the REKT token, which hit an all-time excessive market cap of $583 million in August.
Web3 shopper agency Rekt Manufacturers bought its 1 millionth can of its Rekt Drinks glowing water on Friday, surpassing its first main milestone with the sold-out drop of its “Moon Crush” taste—a peach raspberry-flavored collaboration with funds infrastructure agency MoonPay.
The sale follows Rekt’s earlier sellout collaborations with main Web3 manufacturers like Solana DeFi protocol Jupiter, Ethereum layer-2 community Summary, and Coinbase’s layer-2 community, Base. Rekt has already labored with plenty of crypto-native manufacturers, however says it has been picky when cultivating collabs.
“We now have acquired a considerable amount of incoming enquiries from a few of crypto’s largest manufacturers, but it surely’s tremendous necessary for us to be selective with the intention to preserve the premium really feel of Rekt,” Rekt Manufacturers co-founder and CEO Ovie Faruq instructed Decrypt.
(Disclosure: Ovie Faruq’s Canary Labs is an investor in DASTAN, the mother or father firm of Decrypt.)
“We glance to work with manufacturers who’re capable of type partnerships that we really feel are really strategic to Rekt’s purpose of changing into one of many largest world beverage manufacturers,” he added.
Particularly, Faruq highlighted MoonPay’s position as a “gateway” between non-crypto and crypto customers as a cause the collaboration made “good sense.”
“We’re thrilled to convey one thing to life that’s each scrumptious and deeply linked to the crypto group,” MoonPay President Keith Grossman instructed Decrypt.
Rekt Manufacturers has been bridging the hole between Web3 and the actual world with gross sales of its glowing water since November 2024. In its first sale, Rekt bought 220,000 cans of its “Liquidated Lime” taste in lower than 48 hours, incentivizing drink patrons with “Drank Factors”—the model’s factors program that in the end manifested within the launch of the REKT crypto token.
Whereas few exterior of crypto had heard of the model at that time, Faruq instructed Decrypt in June that momentum began to construct after it bought out collaborations with Summary and NFT market OpenSea.
Shortly after, the model earned placement in three completely different Southern California 7/11 areas.
Rekt’s Ethereum token reached an all-time excessive market cap of round $583 million in August, rising almost 1,400% from its November 2024 launch. It’s now buying and selling round a $341 million market cap.
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