Michael Saylor has simply turned a meme right into a enterprise assertion. The Technique CEO posted an AI-generated video of himself blasting off with a jetpack and touchdown on the moon, with the caption completely characterizing this complete motion.
On the planet of crypto, “to the moon” has at all times been a means of claiming that costs are going to undergo the roof. It began as a little bit of a joke on on-line boards and later turned mainstream in the course of the Dogecoin hype in 2021, however Saylor has put his personal spin on it.
As an alternative of simply saying the road, he really performs the function, framing himself because the face of Bitcoin’s climb.
It really works as a result of the numbers behind it are actual. Technique in the present day holds 639,835 BTC, price greater than $71 billion at present costs. The typical buy-in is $73,972 per BTC, so the agency is already greater than 50% in revenue.
Michael Saylor’s moon experience highlights $71 billion Bitcoin stash
With Technique itself being price about $100 billion, the Bitcoin funding is not only an funding — it’s the foremost focus of the enterprise.
Saylor’s onto this, and he has constructed his message round it. Most company leaders are cautious with their phrases when their steadiness sheets are tied to unstable belongings. He does the other, going all out with visuals of himself flying into house. It evokes each Technique and Bitcoin on the identical time.
The moon reference is perhaps previous in crypto slang, however in Saylor’s fingers it’s each a advertising and marketing trick and a monetary flex. For merchants, it’s only a meme. For Technique, it’s a $71 billion line merchandise.