Singapore, Singapore, September thirtieth, 2025, Chainwire
SINGAPORE, Sept. 30, 2025 – The Sandbox, a number one gaming and immersive expertise platform and a subsidiary of Animoca Manufacturers, right now shared its future imaginative and prescient for the corporate. In a message authored by CEO Robby Yung, the corporate outlined how it’s positioning itself on the intersection of AI, Web3, and cellular to develop its platform and empower creators globally.
“Because the launch of our unique cellular recreation in 2012, The Sandbox has targeted on creators,” mentioned Robby Yung, CEO of The Sandbox. “In 2020, The Sandbox advanced from a conventional 2D, singleplayer recreation into an immersive, 3D multiplayer platform powered by rising blockchain applied sciences that enabled true digital possession and monetization for our creators.”
Over the previous 5 years, The Sandbox has grown to incorporate over 400 main model companions, greater than 400,000 creators, and over 8 million customers. Its $SAND token has constantly ranked among the many prime 5 gaming tokens, solidifying The Sandbox as probably the most outstanding Web3 initiatives.
“Whereas the broader business has confronted headwinds, now we have saved constructing with our most up-to-date seasons reaching all-time highs in each participant quantity and engagement,” Yung mentioned. “But it surely’s nonetheless not sufficient and we all know there may be extra work to be executed. We consider that we’re as soon as once more initially of a brand new technological wave marked by the convergence of Web3 and AI that may change the creator establishment, and we’re decided to place The Sandbox at its forefront.”
New AI Initiatives
The Sandbox is investing closely in AI throughout two dimensions: operational effectivity and user-facing creation.
On the operations facet, the corporate is utilizing each current AI instruments and growing its personal to drive effectivity in capabilities starting from agentic coding to cheat detection and buyer help.
On the creation facet, The Sandbox sees AI as a transformative power.
“Immersive content material creation at scale, whether or not video games or different types of experiences, has continued to be constrained by time, skillset, and value,” Yung famous. “We’ve made vital progress in addressing this by way of our no-code creation instruments (VoxEdit, Sport Maker), however AI will revolutionize this area and we plan to steer the cost.”
The corporate has begun coaching customized AI fashions for asset era and is actively engaged on user-facing generative AI instruments, leveraging its intensive library of 1.7 million property, a whole bunch of recreation templates, and its international group of over 400,000 creators.
Moreover, The Sandbox introduced a partnership with Rosebud AI, the fast-growing vibe-coded video games platform. This partnership will enable creators to be whitelisted to vibe code video games utilizing customized templates and property from The Sandbox. Extra particulars might be shared quickly.
New Web3 Initiatives
The Sandbox can be increasing its Web3 infrastructure to assist creators succeed past content material creation.
“Whereas now we have seen the creation of 1000’s of fantastic video games and immersive experiences on our platform, the largest problem for creators fairly often happens post-creation within the type of distribution, engagement, and monetization. This downside exists not solely in The Sandbox but in addition in lots of different content material creation ecosystems, together with common conventional platforms. We consider Web3 infrastructure is uniquely suited to deal with these challenges. With blockchain being a core a part of our DNA at The Sandbox, we really feel this offers us a major benefit, and we’re actively investing within the improvement of latest Web3 infrastructure that may help creators past content material creation itself,” Yung mentioned.
The primary main funding is SANDchain, developed by The SANDChain Basis with help from The Sandbox. This devoted cross-platform layer permits creators to bridge engagement into possession and rewards. SANDchain was formally unveiled right now at TOKEN2049 in Singapore, with its Testnet set to launch on October 14.
The second initiative facilities on monetization. By supplementing SANDchain’s engagement layer with an financial layer primarily based on Web Capital Markets (ICMs), The Sandbox goals to supply creators with versatile, dynamic monetization choices. “The place the monetization frameworks of conventional creator platforms are usually inflexible and really limiting, we see a chance for token bonding curve mechanics to supply one thing rather more dynamic to be able to maximize creators’ alternatives to monetize their present work,” Yung defined.
This primary-of-its-kind platform is below lively improvement and is anticipated to launch by the tip of the yr, with an early entry waitlist to comply with within the coming weeks.
Cell
Cell has at all times been central to The Sandbox’s DNA.
“13 years in the past, The Sandbox was born on cellular. Launching on cellular has at all times been on the roadmap, due to its unparalleled accessibility and attain,” Yung mentioned.
The Sandbox is actively growing a number of cellular ideas. The primary is presently being playtested internally, with a bigger closed playtest for group members deliberate subsequent. “We absolutely count on cellular to be a giant a part of our future and are excited to proceed progressing our present concepts with the tip aim of bringing a number of of them to market,” Yung added.
$SAND
The $SAND token continues to function the transactional spine of The Sandbox ecosystem. Every of the brand new initiatives introduced additional builds upon the monetary rails of $SAND, accruing extra utility and worth as The Sandbox ecosystem expands. “$SAND holders are the nodes of our community, and we additionally plan to supply extra direct revolutionary initiatives and applications targeted on producing advantages for our holders,” Yung mentioned.
The Highway Forward
Trying ahead, The Sandbox is obvious about its focus: leveraging AI to rework content material creation, constructing Web3 infrastructure to help creators. The corporate not too long ago restructured itself to make sure groups are aligned with these priorities and to benefit from AI-driven operational help.
“As we progress, we stay absolutely dedicated to constructing and bettering The Sandbox,” Yung mentioned. “We will even be centering our LiveOps technique across the success of our seasons format, growing the frequency and consistency of main platform occasions to supply our creator and participant base with extra alternatives for engagement. The Sandbox’s digital property, together with LANDs, all NFT collections, and varied ecosystem property stay unchanged. Alpha Season 6 is now reside in The Sandbox together with new manufacturers, experiences, gameplay, options, and extra. We hope to see you there.”
From its origins as a 2D cellular recreation to changing into a 3D multiplayer immersive platform, The Sandbox is making ready for the subsequent chapter.
“We stay targeted on constructing the very best instruments for creators to create and the very best ecosystem to help them,” Yung concluded. “The Sandbox 3.0. We’re deeply appreciative of the various who’ve been on this journey with us and hope you’ll be a part of for the one forward.”
Further data on The Sandbox 3.0 Imaginative and prescient is accessible at The Sandbox weblog.
The Sandbox is accessible without spending a dime on Home windows and Mac computer systems by way of sandbox.recreation.
Observe or be a part of within the dialog by way of The Sandbox Discord, X, and Instagram.
About The Sandbox
The Sandbox, a subsidiary of Animoca Manufacturers, is an immersive platform by which customers play, create, and monetize distinctive experiences alongside their favourite manufacturers, IPs, and celebrities throughout gaming, leisure, music, artwork, and extra. The Sandbox leverages web3 applied sciences to totally allow end-user creation and creator economies, disrupting current platforms by offering each gamers and creators with true possession of their property, creations, and rewards as non-fungible tokens (NFTs). Over 400 companions have joined The Sandbox, together with Warner Music Group, Gucci, Ubisoft, Paris Hilton, Jurassic World, The Strolling Useless, Snoop Dogg, Assault on Titan, Lacoste, Steve Aoki, The Smurfs, and lots of extra. The Sandbox has been named a TIME100 Most Influential Firm by TIME Journal.
For extra data, please go to www.sandbox.recreation and comply with common updates on X, Medium, and Discord.
Contact
Senior Vice President
Chase Colasonno
47 Communications on Behalf of The Sandbox
[email protected]