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The issuer of the US President’s meme coin, Official Trump, plans to boost $200 million for a TRUMP treasury agency that will purchase up the struggling token.
That’s in response to a Bloomberg report, which cited folks conversant in the scenario saying that Trump affiliate and promoter Invoice Zanker is main the trouble by means of the entity Combat Combat Combat LLC.
The enterprise may increase as a lot as $1 billion, however the effort remains to be ongoing and should not attain fruition, the report stated.
TRUMP Meme Coin Struggles To Acquire Traction
The TRUMP meme coin was launched on the Solana blockchain on Jan. 17 this yr, simply days earlier than Donald Trump entered the White Home for a second time period. Its debut value was round $1.20, with the token’s worth surging shortly after launch. On the day, the crypto went on to set an all-time excessive (ATH) at $75.35.
However the meme coin has since slumped 89% from its file value. Knowledge from CoinMarketCap reveals TRUMP trades down 4.4% at $7.57 as of 1:10 a.m. EST.
TRUMP value (Supply: CoinMarketCap)
Regardless of that, TRUMP remains to be up greater than 527% from its launch value.
TRUMP Creator Joins Rising Digital Asset Treasury Development
The plans to launch a digital asset treasury (DAT) agency targeted on TRUMP is a part of a broader pattern that has seen firms construct reserves in quite a lot of cryptos.
Probably the most well-known of these firms is Technique, which pioneered the pattern and holds billions of {dollars} price of Bitcoin (BTC).
Different firms have since joined the pattern. For instance, BitMine Immersion Applied sciences and SharpLink Gaming have began constructing reserves round Ethereum (ETH), the biggest altcoin by market cap.
Treasury corporations centered on tokens like Solana (SOL), Dogecoin (DOGE), and others have additionally not too long ago entered the market.
Knowledge from PitchBook reveals that greater than 80 crypto treasury firms have entered the market in 2025. Nevertheless, many of those digital asset treasury corporations have seen their valuations slip after the preliminary hype.
Trump-Branded Pockets Plans Collapse
Earlier this yr, Combat Combat Combat LLC introduced plans to launch a “$TRUMP Pockets” in collaboration with the non-fungible token (NFT) market Magic Eden. The advertising had claimed that it was the official pockets for the TRUMP meme coin, and invited customers to hitch a waitlist.
Nevertheless, Eric Trump publicly rejected the pockets on X, and stated that the challenge was unauthorized. He additionally added that the Trump Group knew nothing concerning the pockets.
This challenge isn’t approved by @Trump. @MagicEden I’d be extraordinarily cautious utilizing our title in a challenge that has not been accepted and is unknown to anybody in our group. https://t.co/OovJGvGOkO
— Eric Trump (@EricTrump) June 3, 2025
Donald Trump Jr. stated {that a} completely different pockets, which might be the precise official pockets, can be launched by one other Trump-linked crypto enterprise, World Liberty Monetary.
World Liberty Monetary had reportedly despatched a cease-and-desist letter to Combat Combat Combat LLC over the “unauthorized use” of the Trump title in that pockets challenge. Zanker’s plans to launch the pockets have been then finally dropped.
In later interviews, Zanker tried to downplay simply how extreme the battle between the 2 firms was. He referred to as it a “misunderstanding” and indicated that he’s nonetheless working along with the Trump household.
Majority Of Tokens Nonetheless Managed By Trump-Linked Entities
The TRUMP token provide remains to be tightly managed. Solely round 35% of the crypto’s provide has been unlocked, in response to Messari knowledge. This places the token’s market cap at round $1.5 billion.
The remainder of the token’s 1 billion cash that can steadily enter circulation are largely held by entities linked to the US President and his household.
Because the meme coin was launched, the Trump household has deepened its involvement within the crypto house. Along with the decentralized finance (DeFi) platform World Liberty Monetary, the Trumps are additionally concerned in crypto mining.
Eric Trump’s enterprise capital agency acquired a stake within the decentralized predictions market platform Polymarket in a deal earlier this yr as properly. As a part of the deal, he’ll be part of Polymarket as an adviser.
He’s additionally concerned with Metaplanet, the Japan-based Bitcoin DAT agency that holds 30,823 BTC on its steadiness sheet, making it the fourth-largest company holder of the crypto globally.
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