In a market the place most public corporations nonetheless hesitate to the touch Bitcoin, DDC Enterprise Restricted is doing the alternative: accelerating its bitcoin purchases.
The buyer model and e-commerce firm introduced immediately a $124 million fairness financing spherical, led by PAG Pegasus Fund and Mulana Funding Administration, with participation from OKG Monetary Companies.
Founder and CEO Norma Chu additionally joined the spherical personally, investing $3 million of her personal capital.
The financing, priced at $10 per Class A share — a 16% premium to the corporate’s latest shut — marks one other step in DDC’s transformation from a retail operator into some of the aggressive public Bitcoin accumulators on the earth.
All collaborating buyers, together with Chu herself, agreed to a 180-day lock-up, signaling a long-term dedication to the agency’s treasury technique.
“Their funding is a powerful endorsement of our imaginative and prescient and the rising significance of public Bitcoin treasuries,” Chu mentioned. “This spherical contributes not solely capital, but additionally substantial strategic worth and momentum as we advance DDC’s place as a world chief within the institutional Bitcoin house.”
Bitcoin as a company protected haven
That technique has developed quickly. When DDC first unveiled its Bitcoin reserve initiative in Might 2025, the corporate aimed to build up 5,000 BTC inside three years.
Since then, it has expanded that aim to 10,000 BTC by the tip of 2025 — an bold goal that might place DDC among the many largest company holders of Bitcoin globally, alongside companies like CleanSpark and Hut 8.
Eventually depend, DDC holds 1,058 BTC, acquired via a mixture of direct purchases and financing offers. Earlier this 12 months, the corporate closed a $528 million capital elevate led by Anson Funds, Animoca Manufacturers, and Kenetic Capital — one of many largest Bitcoin-focused financings ever accomplished by a New York–listed agency.
For buyers like PAG’s Jack Li, DDC represents a brand new frontier for institutional-grade Bitcoin publicity.
“As DDC embarks on its subsequent stage of development, we acknowledge the potential for his or her platform to increase effectively past their core enterprise,” Li mentioned.
Mulana CEO Gillian Wu echoed that sentiment, calling DDC’s method “an institutional blueprint for integrating Bitcoin treasury administration right into a public firm framework.”