Charles Schwab, one of many largest funding companies companies in the US, has introduced plans to introduce spot bitcoin buying and selling within the first half of 2026.
The announcement got here from CEO Rick Wurster throughout Schwab’s third-quarter earnings name, the place the agency reported whole web new belongings of $134.4 billion—a 48% enhance over the prior yr.
This surge was attributed to document retail buying and selling exercise and robust consumer progress.
Gen Z drives retail progress
Wurster highlighted that Schwab’s transfer into bitcoin buying and selling is aimed toward assembly the rising demand from a youthful demographic.
He said that roughly one-third of latest retail accounts now originate from shoppers beneath the age of 28, underscoring Gen Z’s curiosity in diversified funding alternatives, together with digital belongings.
Technique behind bitcoin buying and selling launch
In response to Wurster, the spot bitcoin buying and selling product is designed to enrich Schwab’s current wealth options. He emphasised the corporate’s momentum with youthful buyers, saying:
“We’re already profitable with Gen Z buyers.”
Aggressive panorama and broader context
Schwab’s entry into spot bitcoin buying and selling follows a development of main monetary establishments increasing digital asset choices.
The transfer positions Schwab to compete with different brokerages and platforms which have already built-in bitcoin buying and selling for retail shoppers.