PROVIDENCIALES, Turks and Caicos Islands, Oct. 21, 2025 /PRNewswire/ — The 2025 MUSE Inventive and Design Awards, organized by the Worldwide Awards Affiliate (IAA), has formally introduced its Season 2 outcomes, marking the second chapter of this yr’s international competitors whereas celebrating this system’s tenth anniversary milestone. From greater than 13,000 submissions, this season’s winners embody innovation, craft, and affect throughout the artistic and design industries.
Informal Movies earned the Platinum and a couple of Gold distinctions for his or her collaborative model movie mission, dropped at life by their Hong Kong workforce and delivered for KuCoin, a number one international crypto platform constructed on belief.
This honor underscores the ingenuity of the concept, the caliber of its execution, and the lasting resonance it holds inside its subject. View the successful entry right here: https://museaward.com/winner-info.php?id=235823
Serving because the cornerstone of KuCoin’s refreshed model id, the award-winning movie captures the corporate’s core worth — “Belief First, Commerce Subsequent.” This guideline emphasizes that belief is the muse of all significant innovation, empowering customers to commerce confidently in a safe and clear surroundings.
Via emotive storytelling, the movie portrays a father and son navigating the waves — a robust metaphor for navigating monetary choices with confidence and care. Rooted in empathy, the narrative connects with actual human experiences, exhibiting how belief, consistency, and reliability type the bedrock of each private relationships and monetary success. Because the KuCoin app emerges as a logo of economic steadiness, the story displays the corporate’s dedication: to be the crypto accomplice you possibly can belief.
Govt Producer and Inventive Director Thomas J Elliott from Informal Hong Kong had the next to say concerning the win and what it means to the Informal workforce: “We’re immensely honoured that our model movie for KuCoin has been acknowledged with a Platinum and two Gold Muse Inventive Awards. This mission was a daring artistic endeavour to translate the advanced, dynamic world of cryptocurrency right into a compelling human story about safety and alternative. To be celebrated at this stage by the MUSE Awards is a real testomony to the facility of collaborative storytelling and a shared imaginative and prescient with the KuCoin workforce to push artistic boundaries.”
“At Informal Movies, we imagine essentially the most highly effective model narratives are people who resonate on an emotional stage. This recognition is an excellent validation of our workforce’s dedication to craft and innovation. From the emotive narrative to the nuanced visuals and the performances of each our lead actors, each body was designed to construct belief and encourage confidence. These awards are a tribute to each artist and technician who poured their expertise into this mission, and we’re thrilled to share this second with our companions at KuCoin.”
BC Wong, CEO of KuCoin, commented: “Within the ever-evolving world of cryptocurrency, belief is the muse upon all significant innovation being constructed. With ‘Belief First, Commerce Subsequent,’ we’re reaffirming our dedication to delivering a platform the place customers can commerce with confidence. Partnering with Informal Movies on the model movie has allowed us to speak this message authentically by means of highly effective storytelling, and we’re pleased with this MUSE Awards recognition that highlights our shared dedication to constructing lasting belief within the crypto area.”
With Season 2, the MUSE Inventive and Design Awards not solely builds on its momentum but additionally expands the stage for artistic and design excellence, providing a platform the place each famend names and rising voices discover equal footing. This chapter highlights how immediately’s work continues to set new requirements, whereas shaping a legacy that evokes future generations.
Grand Jury Panel
The jury, consisting of over 100 distinguished professionals from 30 nations, introduced collectively various experience to make sure a good and thorough evaluation of the entries. All evaluations have been carried out below a blind judging system, guaranteeing equity and impartiality. Esteemed jurors included Jeremy Smith, Design Director and Lecturer at Irving Smith Architects; Florian Seidl, Design Supervisor at Lavazza; Xiyao Wang, Affiliate Principal at KOHN PEDERSEN FOX ASSOCIATES PC; Tiago Russo, CEO & Founding father of Craft Design; Edward Cheung, Inventive Director of Dentsu Inventive; Fizza Shah, Govt Inventive Director of Gray Pakistan; Min Lu, Advertising and marketing Supervisor at Meta; Ahmed Alsagheer, Movement Designer/Artwork Director at Asharq Enterprise with Bloomberg; amongst others.
Participation of Worldwide Manufacturers
This season welcomed entries from celebrated manufacturers and companies reminiscent of Architectural Design & Analysis Institute of Tsinghua College Co., LTD., LWK+PARTNERS, Changan Mazda Vehicle. Co., Ltd., MGM Grand Paradise, Geely Auto cell Holding (Shanghai) Co., Ltd, Nara Dorneles Arquitetura, MINISO, MUJI, Fireplace With out Smoke, SearchDigital, Hilton, Pure Perfection GmbH, Ragdoll, Warners Bros. Discovery – Brave Studios, Stage3 Company, Northwell Well being, and ROSHN Group. Notable shopper initiatives featured work for The Customary Inns / Invictus Developments, Moscow Aviation Institute (MAI)., Colgate-Palmolive, Lacoste, Funcom, L’ORÉAL Deutschland GmbH, DHL Categorical, Toyota USA, The Coca-Cola Co. (Sprite), and JBL, highlighting MUSE’s function as a stage for initiatives that resonate worldwide.
To view the complete record of 2025 Season 2 MUSE winners, please go to museaward.com or design.museaward.com.
“Congratulations to all of the winners this season,” stated Thomas Brandt, spokesperson of IAA. “As we commemorate a decade of the MUSE Awards, these achievements stand as proof of the dedication and brilliance that proceed to encourage industries and audiences worldwide. Every successful entry is greater than distinctive work—it’s a part of the continued dialogue that defines creativity and design immediately.”
About KuCoin
Based in 2017, KuCoin is a number one international crypto platform constructed on belief, serving over 40 million customers throughout 200+ nations and areas. With established recognition for its reliability, the platform leverages cutting-edge blockchain know-how, sturdy liquidity options, and superior person account protections to ship a safe buying and selling surroundings. KuCoin presents entry to 1,000+ digital property and options together with Web3 pockets, Spot and Futures buying and selling, institutional companies, and funds. Acknowledged by Forbes as one of many “Greatest Crypto Apps & Exchanges” and a “High 50 International Unicorn” by Hurun, KuCoin holds SOC 2 Sort II and ISO 27001:2022 certifications and is dedicated to safety, compliance, and innovation below the management of CEO BC Wong.
Be taught extra: https://www.kucoin.com/
About Informal
Informal specialises in video content material for enterprise.
For over twenty years, we have now helped Fortune 500 firms:
- Improve model consciousness and attraction
- Entice and retain one of the best candidates
- Clarify advanced services and products
- Practice and develop their employees
Informal are video consultants; knowledgeable filmmakers fluent within the language of company communications. Our confirmed means to attain enterprise targets with video is what makes us particular. Our inside workforce use their huge expertise to assist our shoppers maximise the chances of video. We do it higher than anybody else.
We’re versatile and surprisingly helpful, priding ourselves on our shopper service. We match our processes to the distinctive necessities of our shoppers, delivering excellent outcomes by means of efficient, environment friendly and remarkably pleasant partnerships.
Informal. Making video. Around the world. Around the clock.
Be taught extra: https://www.casualfilms.com
About MUSE Inventive and Design Awards
The MUSE Inventive and Design Awards have fun excellence in creativity and design throughout various industries. MUSE honors revolutionary initiatives that push boundaries, set new requirements, and encourage audiences worldwide. By offering a world platform, the MUSE Awards acknowledge distinctive expertise and groundbreaking concepts that form the way forward for creativity and design.
About Worldwide Awards Affiliate (IAA)
Established in 2015, the Worldwide Awards Affiliate (IAA) is a world group devoted to recognizing skilled excellence and excellent achievements in varied industries. Because the organizer of a variety of prestigious award packages such because the MUSE Inventive Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Recreation Awards, TITAN Enterprise Awards, TITAN Innovation Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, French Design Awards, Noble Enterprise Awards and plenty of extra, IAA goals to honor, promote, and encourage skilled excellence, from {industry} to {industry}, internationally and domestically, by means of award platforms which are industry-appropriate.
Web site: museaward.com / design.museaward.com
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