Coinbase buys Cobie’s Up Solely NFT for $25M in USDC, triggering a return of the podcast with eight new episodes.
Coinbase has formally bought the “Up Solely” NFT created by well-known crypto character Cobie for $25 million in USDC.
The NFT features a distinctive situation: if purchased, Cobie and co-host Brian Krogsgard (Ledger) should produce eight new episodes of the beforehand dormant Up Solely podcast.
The acquisition confirms Coinbase’s curiosity in increasing its position in crypto media and tradition, whereas additionally activating a public settlement tied to blockchain possession.
Coinbase Confirms NFT Buy and Podcast Return
Blockchain data present that Coinbase transferred $25 million in USDC to Cobie, whose actual identify is Jordan Fish. This transaction fulfilled the general public situation he made in Might 2025: if somebody purchased the NFT, he would restart the podcast.
Coinbase CEO Brian Armstrong confirmed the transaction in a publish on X, writing, “The rumors are true, we purchased the NFT. Up Solely TV is coming again.”
The rumors are true, we purchased the NFT. @UpOnlyTV is coming again. pic.twitter.com/kbGNzjLoJQ
— Brian Armstrong (@brian_armstrong) October 20, 2025
The podcast, standard throughout earlier crypto market cycles, has been inactive since December 2022. Its final episode adopted the collapse of FTX, one in all its earlier sponsors. The positive print of the NFT states that the acquisition requires Cobie and Ledger to launch eight new podcast episodes.
Nevertheless, the creators retained the fitting to not acknowledge the customer in any method.
Cobie Responds After the $25 Million Deal
Following the transaction, Cobie reacted on social media with the message: “Ah man wtf.”
He additionally joked, “I’m too outdated to have a crypto podcast imma be out right here trying like Gary V.” These statements mirror his shock, because the NFT was initially priced excessive to keep away from critical consumers. In an earlier publish, he talked about including further zeros on OpenSea as a result of the platform didn’t enable customized pricing.
Im too outdated to have a crypto podcast imma be out right here trying like Gary V
— Cobie (@cobie) October 20, 2025
In Might, Cobie wrote, “The facility is now saved inside this NFT that I simply minted.” He added that the podcast would solely resume when the NFT is burned. Nevertheless, the NFT’s phrases point out that possession switch, not burning, prompts the eight-episode obligation.
The brand new season is not going to be sponsored by the customer and might proceed with out direct involvement from Coinbase.
NFT Fantastic Print and Onchain Execution
The Up Solely NFT was structured with a sensible contract that outlines the duties of its creators upon buy.
The doc specifies that Cobie and Ledger should produce an eight-episode season. It additionally features a clause permitting them to disregard the customer and make no point out of the transaction through the present.
The NFT is now below Coinbase’s management, and with the transaction full, the general public will probably see a return of the podcast. The transfer provides a brand new layer to how NFTs are getting used past digital artwork, this time as a contract for content material creation, enforced by means of onchain possession.