VICTORIA, Seychelles, Nov. 10, 2025 /PRNewswire/ — Bitget, the world’s largest Common Trade (UEX), has strengthened its management in international model narrative and consumer engagement technique with the appointment of Ignacio Aguirre Franco as its new Chief Advertising and marketing Officer (CMO).
Ignacio brings over fifteen years of expertise throughout expertise, fintech, and blockchain, with a profession that bridges engineering and advertising. Earlier than becoming a member of Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Financial institution, the place he helped scale international merchandise, strengthen market positioning, and drive consumer development. A self-described builder at coronary heart, Ignacio combines an engineer’s analytical thoughts with a marketer’s storytelling aptitude, translating complicated expertise into clear, compelling messages that resonate throughout cultures.
At Bitget, Ignacio’s mission is to advance the corporate’s Common Trade (UEX) imaginative and prescient, bridging CeFi, DeFi, and TradFi into an simply accessible ecosystem for customers of all ranges. He’ll lead the model’s international advertising initiatives, with a concentrate on increasing consumer engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key progressive merchandise, together with Onchain, GetAgent, and Inventory Futures. His strategy emphasizes simplifying complicated and technical merchandise and injecting creativity, whereas positioning Bitget as each a monetary and cultural platform for the subsequent era of customers.
“The core of any nice tech relies on its entry and the larger alternatives it brings to disrupt. For too lengthy, finance has been a fractured panorama; my mission at Bitget is to dismantle these outdated boundaries,” stated Ignacio Aguirre Franco, CMO at Bitget. “I’ll make sure the story of the UEX, the blueprint for the way forward for finance, resonates with billions of individuals throughout the globe, making safe entry to crypto and RWA a actuality for each individual,” he added.
Ignacio’s arrival follows Bitget’s latest transition to a brand new period of the Common Trade geared toward deepening Bitget’s international affect and reinforcing its status for innovation, safety, and belief. With a objective to succeed in 150 million customers by 2026 and a rising variety of cross-market buying and selling options, Bitget continues to construct towards its long-term imaginative and prescient of economic inclusivity.
“Ignacio brings a mixture of technical fluency and artistic imaginative and prescient, and it aligns completely with our mission. His course will affect how we hyperlink innovation, tradition, and neighborhood globally as Bitget develops into a real Common Trade,” stated Gracy Chen, CEO of Bitget, in a press release welcoming Ignacio’s appointment.
As Bitget celebrates its seventh yr by broadening its cultural attain via international partnerships with icons similar to LALIGA, MotoGP, and the UNTOLD Competition, Ignacio’s appointment signifies Bitget’s dedication to bridging the realms of expertise and humanity, bringing folks nearer to a free monetary future.
Learn Ignacio’s full CMO letter right here.
About Bitget
Established in 2018,Bitget is the world’s largest Common Trade (UEX), serving over 120 million customers with entry to hundreds of thousands of crypto tokens, tokenized shares, ETFs, and different real-world belongings on a single platform. The ecosystem is dedicated to serving to customers commerce smarter with its AI-powered buying and selling instruments, interoperability throughout tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider entry to real-world belongings. On the decentralized facet, Bitget Pockets runs because the main non-custodial crypto pockets supporting 130+ blockchains and hundreds of thousands of tokens. It gives multi-chain buying and selling, staking, funds, and direct entry to twenty,000+ DApps, with superior swaps and market insights constructed into the platform.
Bitget is driving crypto adoption via strategic partnerships, similar to its position because the Official Crypto Companion of the World’s Prime Soccer League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its international impression technique, Bitget has joined palms with UNICEF to assist blockchain training for 1.1 million folks by 2027. On this planet of motorsports, Bitget is the unique cryptocurrency change associate of MotoGP™, one of many world’s most thrilling championships.
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