VeChain founder and CEO Sunny Lu’s first expertise shopping for Bitcoin is the form of second that sticks with you for all times, however not in the best way most Bitcoin OGs would hope.
“The primary encounter with Bitcoin, I acquired scammed in 2012,” Lu tells Journal.
The timing couldn’t have been worse. Lu desperately wanted that Bitcoin to resolve an pressing disaster in his life.
After switching to US servers when he moved from China, Lu needed to rebuild his total progress in World of Warcraft from scratch. He wanted in-game foreign money quick, however he didn’t have any US {dollars} to pay for it. That’s when a vendor supplied him an alternate.
“Any individual stated, I take Bitcoin,” he says.
It spiked Lu’s curiosity, and so he googled “Bitcoin,” then headed to Taobao (China’s model of Amazon and eBay) the place a vendor promised him 100 Bitcoin for roughly $300 USD.
Lu, a hardcore gamer on the time, didn’t hesitate and instantly despatched the cash.
Sadly, the Bitcoin by no means arrived.
The Bitcoin stack could be price thousands and thousands right this moment
Even after the current Bitcoin worth plunge, these 100 Bitcoin could be price $8.7 million at right this moment’s costs. Ouch.

However the expertise didn’t bitter Lu on the expertise. “That chance form of caught my curiosity to attempt to analyse whether or not Bitcoin is known as a rip-off,” says the Shanghai Jiao Tong College engineering graduate.
The costly however beneficial lesson helped push Lu towards constructing VeChain, the billion-dollar blockchain community he launched simply three years later in 2015, alongside Binance founder and former CEO Changpeng “CZ” Zhao.
The challenge is designed to resolve inefficiencies and lack of transparency in enterprise provide chains and processes.
Lu says the title stands for “Verification Blockchain.” “I imply, I’m boring,” Lu laughs.
He initially got here up with the thought whereas serving because the chief info officer for Louis Vuitton China. Though he acquired to jet between retailer openings and rub shoulders with celebrities, behind the scenes, Lu was additionally liable for your entire info methods of Louis Vuitton’s operations in China.
Throughout that interval, Lu had grow to be extra interested by Bitcoin, having learn the white paper, and started to analysis blockchain expertise extra broadly.
After creating a track-and-trace system that adopted Louis Vuitton merchandise by means of the manufacturing steps, Lu realized it will be far simpler if a number of entities might entry that information by means of blockchain expertise. That may grow to be the primary spark of VeChain’s creation.
Vitalik Buterin was a serious a part of Sunny Lu’s early blockchain beginnings
His concepts changed into motion not lengthy after an opportunity assembly with Ethereum co-founder Vitalik Buterin in Shanghai in 2015.
Fenbushi Capital founder Bo Shen launched the pair, they usually ended up touring collectively on a few journeys round totally different cities in China, speaking at size about good contracts, the EVM and what could possibly be constructed on high of the blockchain.
“He’s open. He was pleasant to, you recognize, have the technical dialogue,” Lu says of Buterin. “He’s a genius.”
These conversations satisfied Lu that as an alternative of making an attempt to power enterprise use instances onto current blockchains, he ought to construct a bespoke chain targeted on large-scale, real-world enterprise functions.
“After just a few conversations with Vitalik, I used to be like, okay, why wouldn’t I simply construct my very own devoted [blockchain] targeted on what I want?”
Fenbushi Capital finally grew to become the primary investor in VeChain, and Buterin was a normal associate on the time.
Lu says blockchain expertise pleasure is down
Extra not too long ago although, Lu has been feeling bearish on mainstream adoption and senses one thing is off in right this moment’s crypto market downturn, regardless of having weathered a number of earlier crypto winters.

He says in previous bear cycles, even when crypto token costs sank, there would nonetheless be mainstream headlines within the information about use instances for blockchain expertise and involvement, however not a lot anymore.
“Each challenge had a…. course, for some functionalities, use instances,” he says. “However right this moment, I don’t understand how lengthy we haven’t had any of these sorts of discussions,” he provides.
Lu argues that a lot of the dialogue and media is concentrated on crypto exchange-traded funds, liquidity, and buying and selling curves, which “can’t be like 100% for your entire crypto house,” he says.
He emphasizes there should be a deal with real use instances, as a result of what is principally lagging within the sector is actual utility and consumer progress.
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Lu says your entire sector has stalled on delivering accessible, on a regular basis functions and instruments that on a regular basis individuals can use while not having to grasp non-public keys, DEXs, or staking dashboards.
What does VeChain deal with and what’s arising?
VeChain has quietly been integrating throughout many sectors and types over time.
Certainly one of VeChain’s first high-profile partnerships began in 2019 with Walmart China, which constructed a blockchain-based traceability platform on the VeChain community.
The system permits prospects to entry product info, together with the origin, geographic information, inspection studies, and different important supply-chain metrics, by scanning a QR code on the product.
That very same yr, VeChain partnered with German automotive big BMW to develop VerifyCar, a digital automobile passport designed to fight mileage fraud, a serious concern in Germany’s giant second-hand automobile market, the place odometer manipulation is widespread.
In 2020, VeChains grew to become the only real public blockchain protocol of the APAC Provenance Council, which was established to combine blockchain expertise into the meals provide chain between Australia and China. In November 2022, TruTrace Applied sciences partnered with VeChain to reinforce its blockchain-based traceability platform, which is already utilized by Consumers Drug Mart, Canada’s largest retail pharmacy chain, to make sure transparency and product verification inside its medical hashish program.

This yr, VeChain added Final Combating Championship CEO Dana White as its latest official adviser to lift extra mainstream consciousness of blockchain expertise.
UFC had already applied VeChain’s expertise, with near-field communication chips built-in into a brand new technology of fighter gloves, following a multi-year sponsorship deal price $100 million.
Lu beforehand informed Cointelegraph that this was finished to fight fraud, as fighter attire is commonly auctioned off for charity and different causes, however is commonly pretend.
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In August, VeChain’s Hayabusa improve, which geared toward strengthening community safety and long-term financial sustainability, was unanimously accredited by stakeholders.
The testnet went reside in November, with the complete mainnet rollout anticipated within the close to future.
“Regular individuals” nonetheless don’t have any entry to crypto, says Lu
Lu is of the opinion that, for a lot of the world, blockchain nonetheless feels out of attain and requires technical data that the typical consumer doesn’t possess.
“Regular individuals don’t have any entry to crypto or to blockchain expertise,” Lu says, explaining that whereas blockchain was designed for inclusiveness, it’s at the moment too “distant” from the on a regular basis Joe.

Nonetheless, he stays an optimist at coronary heart and believes that broader adoption might not be far off, given the numerous enhancements within the expertise over time.
“It could possibly be occurring very quickly, like perhaps simply in a pair years to 3 years,” Lu says.
“So what I imagine is, Web3 goes to vary the world just like the web did once more. It simply must be extra inclusive,” Lu says.
“If I look again, like 10 years in the past, right this moment’s infrastructure is so a lot better, so a lot better than 10 years in the past,” he provides.
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Ciaran Lyons
Ciaran Lyons is an Australian crypto journalist. He is additionally a standup comic and has been a radio and TV presenter on Triple J, SBS and The Challenge.
