Binance suspended an worker after they promoted a meme coin through one of many agency’s official X accounts.
The token launched 1 minute earlier than a submit from the Binance Futures account that promoted the identical phrase and picture.
The meme coin jumped as excessive as $6 million market cap, and has generated greater than $16 million in buying and selling quantity.
A Binance worker has been suspended and could also be topic to further disciplinary motion after the agency discovered they had been linked to a brand new meme coin launch—and subsequently promoted it through an official Binance X account.
The agency was alerted to the actions by studies to its inner audit division and instantly launched an investigation.
“Now we have verified the worker in query is said to a token that was issued on-chain,” the Binance Futures X account posted on Monday morning of its preliminary investigation.
“Lower than a minute later, [they] used the textual content and pictures referring to the token in a tweet posted by the @BinanceFutures account,” it added. “These actions represent abuse of their place for private achieve and violate our insurance policies and code {of professional} conduct.”
The investigation scrutinized the launch of the “Yr of the Yellow Fruit” meme coin that was created on the BNB Chain token launchpad, 4.Meme. In accordance with the agency, instantly after the token launch, the Binance Futures account posted a now-deleted picture carefully resembling the token’s textual content and imagery.
Binance is main the market squeeze?! 💀
Yesterday, the “12 months of yellow fruit” meme brought about an uproar within the crypto neighborhood, and on-chain information mainly confirms it was privately operated by inner workers!
Shortly after launch, the token jumped to almost a $4 million market cap. After a retrace, it later jumped as excessive as a $6 million market cap, with greater than $16 million in buying and selling quantity in accordance with information from DEXScreener.
Along with the suspension, Binance indicated it has contacted the related authorities within the worker’s jurisdiction, permitting them to behave if obligatory in accordance with authorized procedures.
5 whistleblowers that submitted legitimate studies to Binance’s audit division will cut up $100,000 in rewards because of their work in reporting the conduct. Whereas the agency has shared preliminary findings, its investigation continues to be ongoing.
The token, which continues to be buying and selling round a $2 million market cap, has generated important returns in a brief time period for a handful of merchants. Not less than two wallets have profited greater than $50,000 on the token since its launch, with eight different merchants profiting at the least $25,000 on the time of writing in accordance with DEXScreener.
“Binance all the time adheres to the precept of placing customers first, upholds the values of openness, equity, and justice, and has zero tolerance for any violations,” the agency mentioned. “For behaviors that undermine the platform’s integrity and try and revenue from positions of authority, we are going to resolutely examine, strictly maintain accountable, and present no leniency.”
Investigation of Worker Misconduct Incident
On December 7, 2025, Binance’s inner audit division acquired a report alleging {that a} Binance worker had used insider info to submit on official social media and improperly acquire private achieve. We instantly launched an…
Meme cash on BNB Chain have seen sporadic surges this 12 months. In February, Binance co-founder and former CEO Changpeng “CZ” Zhao performed into meme coin merchants’ fingers, teasing speculators earlier than in the end revealing the title of his canine—Broccoli—which spawned the launch of million-dollar meme cash.
In October, one other BNB meme coin season briefly arose because the community’s native token, BNB, created a brand new all-time excessive of $1,369.
BNB is down 0.6% within the final 24 hours, lately altering fingers at $896. It’s now about 35% off its October all-time excessive mark. Bitcoin has equally fallen by almost 30% since setting its personal report value in October, with the broader crypto market taking hits within the months since.
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