Amongst different issues, 2025 will certainly be remembered for the mania after which beautiful collapse of swiftly shaped bitcoin treasury firms trying to reflect the success of Michael Saylor’s Technique. Maybe none had been greater profile than that of KindlyMD (NAKA), led by David Bailey, previously the very profitable CEO of Bitcoin Journal and Bitcoin-whisperer to Donald Trump’s victorious presidential marketing campaign.
This characteristic is part of CoinDesk’s Most Influential 2025 listing.
Then a little-known microcap healthcare firm, KindlyMD in Could introduced a merger settlement with Bailey’s Nakamoto Holdings, backed by greater than $700 million in financing, to begin a bitcoin treasury firm. Shares in Kindly (then with the ticker KIND, however quickly modified to NAKA) soared from round $2 to greater than $30 inside days. That was the highest.
Regardless of Bailey’s marketing campaign of almost continuous bull posting on X, NAKA shares fell via spring and summer season whilst the value of bitcoin rose. With the completion of the merger in mid-August, issues obtained actually ugly. As early buyers turned capable of promote their shares about one month later, promote they did. Bailey, in one of many extra curious strikes ever for a public firm CEO, even inspired it. “For these shareholders who’ve come on the lookout for a commerce, I encourage you to exit,” he wrote in a September letter. Exit they did.
Buying and selling at about $0.45 this week, KindlyMD shares are down about 99% from their excessive and value about 25% of what they had been fetching previous to the merger settlement with Bailey’s Nakamoto Holdings.

