Jesse Pollak, finest often called the creator behind American crypto alternate Coinbase’s layer-2 community Base, has been seen because the particular person largely accountable for the community’s development in recognition this 12 months.
Pollak, who started at Coinbase in 2017, launched Base in 2023. Designed to make onchain exercise cheaper and simpler and to help a brand new wave of decentralized purposes, Base represented the primary time a serious crypto alternate had launched its personal layer-2 community.
This 12 months, Base noticed important development: crossing $15 billion in whole worth locked (TVL) in January and turning into one of many largest L2s by $10 billion (Arbitrum is the one layer-2 community bigger than Base).
The rise of Base’s recognition will not be solely attributable to how low transaction prices are — effectively beneath a cent —, but additionally due to the rising DeFi purposes accessible in its ecosystem, in addition to social purposes and memecoins that drew development over the previous 12 months. (Pollak’s rising stardom was barely dimmed when he confronted heavy backlash over his $JESSE memecoin launch in November, after what many customers declare that bots grabbed a lot of the availability and the token siphoned liquidity from different Base tasks.)
In 2025, a number of tasks on Coinbase’s Base community have damaged out as main ecosystem drivers, with tasks like decentralized alternate Aerodrome Finance, which surged to greater than $1 billion in TVL in January 2025 and a core liquidity hub for the chain. Zora, a decentralized social community, additionally emerged as a standout, launching its token in April and using Base’s rising onchain creator-economy development. Extra broadly, Base itself has seen explosive development throughout DeFi, social, and meme-driven purposes, making a suggestions loop that amplifies demand for native protocols because the community positions itself as a house for one of these onchain tradition and experimentation.
As for what the chain has subsequent in retailer: Pollak hinted that there could possibly be a local token coming to Base, creating a lot anticipation amongst customers who’re already driving exercise.
Learn extra: Base Explores Issuing Native Token, Says Creator Jesse Pollak

