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Juventus FC has rejected a takeover bid by stablecoin issuer Tether, its controlling Agnelli household saying the membership’s historical past and values are “not on the market.”
The announcement got here in a uncommon video from John Elkann, CEO of Exor, the Agnelli household’s holding firm that controls Juventus.
“Juve has been a part of my household for 102 years,” Elkann stated whereas carrying a staff hoodie. “4 generations have strengthened it, guided it by powerful occasions, and celebrated its victories. We proceed to help our squad and look towards the long run to construct a profitable Juve.’’
Tether Owns 10.7% Stake In Juventus
Tether made a €1.1 billion ($1.29 billion) money bid for Italy’s Juventus FC on Dec. 12. The issuer of the world’s largest stablecoin, USDT, submitted a binding provide to Exor to purchase its 65.4% stake at €2.66 a share and deliberate a young provide for the remaining.
It stated that if profitable it could make investments €1.1 billion within the help and improvement of the soccer membership. It already holds a stake of about 10.7% in Juventus, making it the membership’s secon-largest shareholder.
Tether is run by Italian Paolo Ardoino, a lifelong Juventus supporter.
“For me, Juventus has all the time been a part of my life,” he stated in a press release when making the bid. ”I grew up with this staff. As a boy, I realized what dedication, resilience, and accountability meant by watching Juventus face success and adversity with dignity.”
Tether Submits Proposal to Purchase Juventus Soccer Membership 🦓
Learn extra: https://t.co/CDv8OosqFU
— Tether (@Tether_to) December 12, 2025
The provide was made at a 21% premium over Juventus’ closing share value on Friday of €2.19.

Juventus share value (Supply: Google Finance)
Tether Is Diversifying
Tether, issuer of the most important stablecoin with a market capitalization of over $57.979 billion, has been diversifying.
Earlier this 12 months, it invested about €1 billion into AI and robotics corporations, and has additionally invested in a well being platform known as QVAC Well being.
It’s additionally been steadily rising its Bitcoin mining infrastructure as a part of a broader tech and infrastructure technique.
On prime of that, it’s aggressively acquired gold this 12 months to bolster its present reserves and can also be in talks to accumulate stakes in mining-related entities.
Exor Sells Stakes As Juventus Struggles
Along with their stake in Juventus, the Agnelli household’s Exor can also be the most important shareholder in automaker Stellantis, which controls the sports activities automotive maker Ferrari.
This 12 months, the corporate has began streamlining its holdings. Earlier, Exor agreed to the sale of truck maker Iveco to India’s Tata Motors. On Monday, Exor additionally stated it’s in talks with Greek Media group Antenna to promote its information operations, together with main newspapers and three widespread radio stations.
That downscaling in holdings comes amid an ongoing monetary wrestle for Juventus. The soccer membership has received the Italian championship 36 occasions, which is greater than every other staff. This success, nevertheless, has not been sufficient to curb the membership’s monetary struggles, which began round Juventus’ ninth consecutive title in 2020.
Different Serie A groups have struggled financially in addition to England’s Premier League and European powerhouses akin to Actual Madrid, Barcelona and Paris Saint-Germain develop extra dominant.
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