Pudgy Penguins ran an animated show on the Las Vegas Sphere throughout Christmas week, projecting its penguin characters throughout the venue’s exterior screens.
In a publish on X, Pudgy Penguins mentioned its animations went reside on Christmas Eve on the outside of the Las Vegas Sphere, a preferred domed venue wrapped in high-resolution LED panels designed to show large-scale visuals seen throughout the Las Vegas Strip.
Pudgy Penguins is an NFT mission based in 2021 and bought in April 2022 by entrepreneur Luca Netz for $2.5 million in Ether (ETH). As NFT income declined, Netz drew on his shopper merchandise background to increase the mission past digital collectibles and into bodily toy manufacturing to generate money move.
“Toys generate important income, however the margins are skinny,” Netz instructed Cointelegraph in an August interview. “We’re promoting thousands and thousands of {dollars}’ value of toys as we speak, however it took time to scale into that enterprise.”
What started as a short-term effort to increase the corporate’s runway has since advanced right into a core enterprise line, positioning Pudgy Penguins to finish the yr with an estimated $50 million in income.
The corporate additionally prioritizes Instagram to advertise its model. On the time of writing, the Pudgy Penguins account has round 2 million followers.
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2025 was a tough yr for NFTs
The NFT market began 2025 beneath stress, with gross sales exercise falling sharply. First-quarter transaction volumes dropped 63% yr over yr to $1.5 billion, down from $4.1 billion in the identical interval of 2024.
The downturn intensified in March, when month-to-month gross sales plunged 76% to $373 million from $1.6 billion a yr earlier, although a small variety of collections, together with Pudgy Penguins, confirmed relative resilience.
By year-end, total market valuations had additionally declined. CoinGecko knowledge confirmed the full NFT market capitalization fell to about $2.5 billion in December, its lowest degree of 2025.
However regardless of the general market downturn, some NFT tasks have managed to carve out a distinct segment within the area. One space exhibiting power in 2025 is real-world collectible–backed NFTs, significantly buying and selling playing cards, with platforms similar to Courtyard.io linking authenticated Pokémon playing cards to onchain tokens that may be traded or redeemed.
In response to CryptoSlam, Courtyard has processed greater than 230,000 transactions and generated roughly $13.9 million in gross sales over the previous 30 days.
In an interview with Cointelegraph, Courtyard CEO Nicolas le Jeune empathized the significance of utilizing the blockchain as a “instrument, not a vacation spot.”
“The playing cards you purchase on Courtyard aren’t value extra as a result of they’re NFTs. The worth is the underlying asset — the NFT simply provides you a greater strategy to expertise it,” he mentioned.
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