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Nike, one of many world’s largest luxurious style manufacturers and as soon as a crypto and non-fungible token market investor, has offered its digital asset incubation studio “RTFKT.” The luxurious style model offered its digital asset firm in December 2025, one yr after it shut it down. In response to this bullish announcement, the Clone X NFT sequence has seen its flooring worth leap by +200% previously 24 hours.
Nike Quietly Sells Its NFT Studio RTFKT
In a January 06 weblog publish, Oregon Dwell confirmed that Nike has lastly offered its digital asset agency RTFKT. The athletic footwear and attire firm Nike quietly offered RTFKT in December final yr. The transfer occurred as second-year CEO Elliott Hill continues to refocus the corporate on sports activities and rebuild partnerships with wholesale companions, equivalent to Dick’s Sporting Items and Foot Locker.
CloneX is up 220% from 0.10Ξ FP to 0.30Ξ FP because the information that Nike offered RTFKT to an “undisclosed purchaser.”
Huge, if true and right here’s why:
• New workforce
• New imaginative and prescient
• $RTFKT token?Future is vibrant if the workforce proper. Can’t wait to see CloneX holders(me) get their win.
Ideas? pic.twitter.com/4PqV3j7DH7
— ₿🧞♂️ (@BR4ted) January 7, 2026
Established in 2021, RTFKT was a digital asset incubation studio that uniquely positioned itself on the intersection of style, expertise, and gaming. This firm was created to bridge the hole between bodily and digital style. Quite than producing bodily merchandise, RTFKT created digital style objects primarily meant to be used in video video games and digital environments. Nike closed it in January 2025.
For the previous three years in operations, RTFKT launched a number of non-fungible token collections, together with Clone X, a non-fungible token assortment that includes a restricted version of 20,000 NFTs hosted on the Ethereum blockchain community. RTFKT joined fingers with digital artist Takashi Murakami to launch Clone X. Nike can also be the workforce behind the Nike Air Power 1 and Animus NFT collections.
In a short assertion, Nike introduced that the RTFKT sale was efficient as of December 16, 2025. “Launching a brand new chapter for the Nike firm and its group. Nike continues to put money into delivering modern merchandise and experiences throughout bodily, digital, and digital environments,” Nike mentioned within the assertion. Nonetheless, the phrases and situations of the RTFKT sale, together with the customer, weren’t introduced.
Earlier than asserting plans to shutter RTFKT, Nike acknowledged in a Medium publish that, whereas it might quickly halt the manufacturing of non-fungible tokens (NFTs), a sort of digital collectible created by RTFKT, it might proceed partnerships with online game corporations to develop digital merchandise, together with in-game wearables. This information has come as a shock to some analysts and business watchers.
Clone X NFT Ground Worth Jumps +200%
The Clone X NFT assortment has reacted sharply to the information of the RTFKT sale. Over the previous 24 hours, it has generated a buying and selling gross sales quantity of 201 ETH, representing an 8,000% improve from the day before today. Throughout this era, the Clone X NFT flooring worth worth has skyrocketed by +200%, rising from 0.09 ETH to 0.31 ETH. Up to now 24 hours, the Clone X NFT assortment has recorded 702 gross sales.
Supply: CoinGecko.com, Clone X NFT buying and selling exercise.
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