US funding financial institution Morgan Stanley could also be positioning itself in order that even when its newly introduced spot Bitcoin exchange-traded fund underperforms, it’ll nonetheless ship strategic advantages throughout the agency, in line with ProCap chief funding officer Jeff Park.
“Morgan Stanley is making the wager that even when their ETF would not scale to blockbuster success, there’s an intangible profit that may assist construct their clout,” Park stated on Wednesday.
His feedback come only a day after Morgan Stanley filed with the US Securities and Trade Fee to launch two ETFs, one tied to Bitcoin (BTC) and the opposite to Solana (SOL).
Crypto market “a lot greater” than believed
Park stated that regardless of how vital the inflows are for Morgan Stanley’s new merchandise, the transfer will carry social, reputational, and monetary advantages.

He pointed to Morgan Stanley’s “centered consideration” on monetizing its brokerage subsidiary ETRADE via crypto buying and selling and tokenization partnerships.
“This turns into particularly extra related as a constructive externality if it helps recruit high expertise vs rivals,” Park stated.
Park stated the announcement exhibits that the crypto market is “a lot greater” than crypto business professionals anticipated. “Particularly to succeed in new prospects,” he stated.
He additionally argued that one other issue past efficiency is the reputational edge the spot Bitcoin ETF offers the agency by making it look pro-Bitcoin.
Associated: Bitcoin faces ‘boring sideways’ grind in coming months: CryptoQuant CEO
“It’s because each asset supervisor is aware of that having a Bitcoin ETF communicates that they’re ahead pondering, younger, and a bit edgy,” Park stated.
“Others might comply with,” says an ETF analyst
Morningstar ETF analyst Bryan Armour advised Reuters on Tuesday that Morgan Stanley’s sudden transfer into crypto might imply it needs to “transfer shoppers that spend money on Bitcoin into their ETFs, which might give them a quick begin regardless of their late entrance.”
“A financial institution coming into the crypto ETF market provides legitimacy to it, and others might comply with,” Armour stated.
Morgan Stanley is taken into account one of many world’s high three funding banks, alongside Goldman Sachs and JPMorgan. Whereas the opposite two companies have crypto funding ties, neither presents its personal crypto ETF.
Journal: How crypto legal guidelines modified in 2025 — and the way they’ll change in 2026
